The Rules of the Game Schools New Yorkers

In the follow-up to his book The Game, writer Neil Struass imparts his wisdom of landing the women of your dreams with his new book The Rules of the Game. And what’s a better place for such a promotion than a bar? With Bar Media consisting of GoCOASTERS and GoMATCHES distributed all over Manhattan’s Upper East Side and Midtown, the point was made: If you want to win, you need to learn to play by the rules.

Text Answers Service Goes Under-the-Radar at Iconic Film Festival

This Bar Media and Coffee Cup Advertising campaign was executed to help promote the ChaCha.com, the official Text Answers Service website of 2008’s Sundance Film Festival. GoGORILLA Media distributed 25,000 GoCOASTERS and 25,000 GoCUPS to over 20 venues in Park City, Utah. Both the Bar Media and the Coffee Cup Advertising were well received, and consumers were instantly engaged by the chance to win festival tickets by sending a text message to ChaCha.

GoCUP/GoZarf Campaign a Steaming Cup of Innovation

Olympus took Coffee Cup Advertising to new heights this winter by combining GoCUPS and GoZARFS for a campaign with tremendous innovative impact. To showcase the new E-510’s Live View LCD feature, each of literally millions of GoCUPS were beautifully printed with scenic, full-color creatives, one featuring a surfer riding a huge wave and the other showing elephants lumbering across the African Savannah. Matching GoZARF coffee sleeves were made to look like an E-510 SLR camera, and die-cut to slip over the cups and show either the surfer or the elephant in large-format view screen! With massive distribution in Dallas, Houston, Atlanta, Chicago, Boston, Los Angeles, New York, Philadelphia, San Francisco and Washington DC, this Coffe Cup Advertising campaign is perhaps the biggest and most elaborate ever put into action!

Workout DVD Makes Use of GoCARDS and GoCOASTERS

The Baywatch Beach Body Workout DVD, based on the hit television show, used both Postcard Advertising and Bar Media to promote its release in 4 markets. In Chicago, Los Angeles and New York, a total of 80,000 GoCARDS were spread throughout our network of venue-based displays in a huge Postcard Advertising effort. In Miami, GoGORILLA distributed fifty thousand GoCOASTERS to twenty bars and restaurants, using Bar Media to ensure huge awareness for a new way to work out while watching TV!

New Line Targets Holiday Audience with GoGORILLA Out-of-Home Capabilities

New Line chose the run-up to New Years Eve to get an extra-special message out to consumers about the release of Rush Hour 3 on DVD. Giant, glowing Projections greeted the public in New York, Chicago, Los Angeles and Miami on December 29th, and GoMODEL Street Teams charmed the crowds on New Year’s Eve with free hot chocolate and light-up maracas. Featuring four guys with jet packs dispensing hot chocolate and two girls making sure maracas got into as many hands as possible, New Line’s Street Teams were delighted to have added a Rush Hour touch to the festivities on the biggest night of the year.

Nationwide Campaign Employs GoWaterStencils and GoSidewalkStencils

Terra.com made nationwide use of the iconic branding of GoWaterStencil (with a bit of traditional Sidewalk Stenciling thrown in), taking Sidewalk Advertising to unprecedented heights. Beginning shortly before Chirstmas, a total of 356 GoWaterStencils appeared at 195 locations in New York, Dallas, Houston, Los Angeles and Miami. Chalk spray GoSidewalkStencils were employed in Chicago and New York, adding an additional 73 locations in vibrant orange. As always, GoGORILLA strove for high-traffic locations, ensuring Terra’s Sidewalk Advertising achieved the highest impression numbers possible in all markets.

3 GoGORILLA Strategies Employed for Jolt Energy

Jolt Energy Drink wanted a strong street visibility in Manhattan, and GoGORILLA provided a trio of strategies to get the job done, namely, GoSTENCILS, GoCLINGS and GoSTICKERS! Our teams hit the streets day and night to ensure that GoCLINGS were applied strictly on storefronts with Jolt Energy in stock, GoSTENCILS were placed in high-traffic areas with great visibility and GoSTICKERS showed up everywhere. Such blanket coverage gave Jolt a huge jolt!

GoGORILLA and Got2B Join Forces for Original, Racy GoCARDS and GoCOASTERS

The goal of this GoCARD and GoCOASTER campaign was to promote Got2b Magnetik products in four markets. The postcards were distributed to all GoCARD venues in Boston, Los Angeles, New York and South Florida and achieved a 93% Take Rate. The coasters were distributed to bars and restaurants in the same markets and were adored by both owners and patrons!

Advertising on Money and Sidewalk Advertising - Killpoint and Murder the Subject of GoMONEY and GoWaterStencil Campaign

The goal of this campaign was to spread the word about two new shows airing on Spike TV in July through Money Advertising and Sidewalk Advertising. This was achieved through a combination of branded GoMONEY dollar bills for Spike TV’s new show “Killpoint” and our patent-pending GoWaterStencil promotion on New York City sidewalks for “Murder.”

GoMONEY advertising “Killpoint” was distributed to twelve bars, clubs and lounges frequented by males in New York City and Los Angeles to use as change in their cash registers. Venues and patrons alike were excited to play a part in this unique campaign and to start the circulation of Spike TV’s GoMONEY. GoWaterStencils were put down in over 20 locations around New York targeting a young, tuned-in demographic. Spike’s chalk-outline stencil turned many heads and generated tons of interest in the show.

GoGORILLA Helps Spread the Word About the Dangers of Meth

GoGORILLA helped to promote the important anti-drug message of ResistMeth.org by distributing custom GoCOASTERS and laying down GoSIDEWALK Chalk Stencils around San Francisco. According to the San Fransisco DOH, crystal meth has, in recent years, become a debilitating epidemic within the city’s LGBT community. As such, target areas were selected based on their proximity to venues frequented by gays and lesbians. Resist Meth’s message was seen by thousands of people throughout the city every single day.