Sidewalk Advertising Reaches Millions

Each day millions of people walk down city sidewalks on their way to jobs and shopping. GoGORILLA can help you utilize those streets with reverse graffiti to send powerful guerilla marketing messages to promote any product or service. We have over ten years of experience in sidewalk advertising and have developed green graffiti techniques such as the WaterStencil™ or Sidewalk and Building Projection advertising that can reach customers on the streets without damaging the environment. Many of these out of home advertising methods can be used in combination with other actions, including street teams and brand ambassadors.

Why Sidewalk Advertising Is So Effective

GoGORILLA offers a variety of alternative advertising techniques that can be used in business districts, nightlife areas, and even during special events. We can craft guerrilla marketing campaigns that are creative, imaginative, and highly successful. GoSIDEWALK are guerilla marketing campaigns that GoGORILLA uses to promote products and services via streets and sidewalks. For example, street teams can pressure-wash reverse graffiti directly on the sidewalk surface, emphasizing clear and concise messages that catch the viewer by surprise. They concentrate on strategic locations within the top markets in order to reach the desired audience. The GoSIDEWALK alternative advertising messages have an immediate effect on consumers and work their way into the consciousness of people who view them on the street. This is guerrilla marketing at its finest: Fun, clever, and totally unpredictable.

So Many Stencil Types to Chose From

GoGORILLA uses a variety of methods in GoSIDEWALK campaigns, chalk messages, water stencils, sidewalk vinyls, sidewalk projections, murals, graffiti paste ups and more. This ensures that these out of home advertising methods are effective while remaining clean graffiti. Biodegradable chalk spray will last for thousands of impressions in each location before it wears away. We can also create chalk stencils in multi-color or with a glitter effect to fit the style of your brand and logo. Examples of unique chalk stencils are the Ke$ha glitter stencils and the Hertz Connect 2-color stencils. Sidewalk Advertising is often used in guerilla marketing campaigns to promote urban brands and new movie and album releases, but it is ideal for any brand that wants to reach commuters on the streets and leave a long-lasting message at a low cost.

Green And Clean - A New Age Of Advertising

The WaterStencil™ is a revolutionary technique that uses power washing to add a clean graffiti or a brand logo to a street or sidewalk by cleaning the design into the grimy surface. This unique out of home advertising technique adds no material or product to the surface, it merely adds the logo or message through power washing. This makes it a completely clean and unobjectionable alternative advertising form. WaterStencil™ has been successfully used to promote movies and market products such as clothing apparel in major markets.

Sidewalk Projections Light Up Consumer’s Paths

GoGORILLA also uses projection advertising in guerrilla marketing campaigns. This technology projects images onto buildings, walls and sidewalks. It can be used in moving vehicles, so that the image appears to be alive and moving through the city streets. This is a great way to catch the urban dweller off guard and make a truly memorable impression. They will be intrigued by the display and remember to tell their friends and family, write about it on their blog, put a video of it on Youtube or write a post on Facebook or Twitter. Many fun guerrilla marketing campaigns go viral thanks to their originality and the thousands of impressions they get on city streets.

For Bravo Health GoGORILLA Media targeted specific zip codes of Baltimore to reach elderly residents. A total of 50 grocery stores, pharmacies, barber shops and hair/nail salons received brochures and floor vinyls promoting Bravo Health Plans. The huge floor vinyls and the brochure stands were placed strategically in the stores and could not be missed.  The feedback from residents was very positive.  Many customers grabbed a brochure the instant the materials were placed to read it during their wait for a hair cut or medicine refill.

Starting May 1st, 2009 coffee shops and bars in Washington, DC received coffee cups, coffee sleeves, and coasters promoting Econ4u.org. Over the course of two months and in a total of 80 venues the Econ4U.org financial trivia message was displayed on 160,000 cups, 104,000 coffee sleeves, and 200,000 coasters. The five classic creatives were an instant eye catcher for consumers, informing them of the pros and cons of using and paying with credit cards. Consumers commented instantly and enjoyed the trivia game.

A fierce Storm is coming to New York City!

From Smartphone manufacturer Blackberry, the new Storm is a revolutionary clickable touchscreen Smartphone that will leave the iPhone in the dust! To launch the Storm and introduce it to an early-adopter/trendsetting audience, Blackberry approached GoGorilla Media to arrange partnerships with 35 of the trendiest shops in New York by placing Blackberry displays in the showrooms - afterall, where else are you going to find the trendiest of trendsetters but New York City! GoGorilla then deployed Blackberry’s fun scavenger hunt throughout the stores — a contest that lasted for 10 days and drove thousands of people to visit the stores and enter secret codes for a chance to win a variety of prizes inlcuding the Storm itself.

DC Tourism Shows Both Visitors and Residents Some Fun

In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.

The Rules of the Game Schools New Yorkers

In the follow-up to his book The Game, writer Neil Struass imparts his wisdom of landing the women of your dreams with his new book The Rules of the Game. And what’s a better place for such a promotion than a bar? With Bar Media consisting of GoCOASTERS and GoMATCHES distributed all over Manhattan’s Upper East Side and Midtown, the point was made: If you want to win, you need to learn to play by the rules.

Text Answers Service Goes Under-the-Radar at Iconic Film Festival

This Bar Media and Coffee Cup Advertising campaign was executed to help promote the ChaCha.com, the official Text Answers Service website of 2008’s Sundance Film Festival. GoGORILLA Media distributed 25,000 GoCOASTERS and 25,000 GoCUPS to over 20 venues in Park City, Utah. Both the Bar Media and the Coffee Cup Advertising were well received, and consumers were instantly engaged by the chance to win festival tickets by sending a text message to ChaCha.

GoCUP/GoZarf Campaign a Steaming Cup of Innovation

Olympus took Coffee Cup Advertising to new heights this winter by combining GoCUPS and GoZARFS for a campaign with tremendous innovative impact. To showcase the new E-510’s Live View LCD feature, each of literally millions of GoCUPS were beautifully printed with scenic, full-color creatives, one featuring a surfer riding a huge wave and the other showing elephants lumbering across the African Savannah. Matching GoZARF coffee sleeves were made to look like an E-510 SLR camera, and die-cut to slip over the cups and show either the surfer or the elephant in large-format view screen! With massive distribution in Dallas, Houston, Atlanta, Chicago, Boston, Los Angeles, New York, Philadelphia, San Francisco and Washington DC, this Coffe Cup Advertising campaign is perhaps the biggest and most elaborate ever put into action!

Workout DVD Makes Use of GoCARDS and GoCOASTERS

The Baywatch Beach Body Workout DVD, based on the hit television show, used both Postcard Advertising and Bar Media to promote its release in 4 markets. In Chicago, Los Angeles and New York, a total of 80,000 GoCARDS were spread throughout our network of venue-based displays in a huge Postcard Advertising effort. In Miami, GoGORILLA distributed fifty thousand GoCOASTERS to twenty bars and restaurants, using Bar Media to ensure huge awareness for a new way to work out while watching TV!

New Line Targets Holiday Audience with GoGORILLA Out-of-Home Capabilities

New Line chose the run-up to New Years Eve to get an extra-special message out to consumers about the release of Rush Hour 3 on DVD. Giant, glowing Projections greeted the public in New York, Chicago, Los Angeles and Miami on December 29th, and GoMODEL Street Teams charmed the crowds on New Year’s Eve with free hot chocolate and light-up maracas. Featuring four guys with jet packs dispensing hot chocolate and two girls making sure maracas got into as many hands as possible, New Line’s Street Teams were delighted to have added a Rush Hour touch to the festivities on the biggest night of the year.