GoGorilla Media had lots of fun planning and executing these and many other exciting campaigns.  From branded food trucks to hot exotic dancers in a glass truck, this year’s campaigns made people across the country happy and created many memorable brand experiences.  Social media played a huge role in most of these guerrilla marketing tactics.  To drive traffic to events, GoGorilla promoted them through a large variety of social media outlets.  QR codes were used to engage smart phone users and to give interested consumers access to more information on the spot.

Asus chose GoGorilla Media to be their US partner in their global advertising N5 laptop promotion titled “In Search of Incredible.”  The campaign, which launched in select metropoles in the fall of 2011, encouraged consumers to submit their most amazing story online for a chance to be featured in a documentary starring Jason Mraz.  The Asus video projection included a huge QR code that directed consumers to the Asus website insearchofincredible.com.  GoGorilla also placed artwork in three upscale venues in NYC.  The three participating venues were Villa Pacri, G2 Lounge and Yotel. Under each picture a small plaque displayed information about the photographer, Don McCullin as well as a QR code directing to the campaign’s website. At G2 Lounge in the Meatpacking district, customers also got a chance to test the new laptop, which was placed on a computer stand next to the entrance.

Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August.  The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French.  Each treat represented one language from the Platinum launch roster.  Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.”  The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event.  The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.

Media planners and buyers were in for a special treat this summer when SiTV surprised them with gift boxes delivered to their desks.  The gift boxes, stuffed with branded goodies such as tumblers and shot glasses, announced SiTV’s name change to NuvoTV and invited agency personnel to join them for a complimentary breakfast at their agency the following day.  GoGORILLA Media set up a branded coffee cart and breakfast tables at OMD, MediaVest, and Mindshare in New York and at Starcom in Chicago. The breakfast featured Latin American delicacies including fruit smoothies, pastries, breakfast burritos,  pancakes with exotic fruits and gourmet coffee. Employees enjoyed this opportunity to gather with colleagues and were amazed by the extensive selection of delicious treats compliments of NuvoTV. The network showcased NuvoTV’s upcoming programming on TVs set up next to the breakfast and GoMODELS encouraged agency employees to enter a raffle for a chance to win an iPad.

Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.

A bloody hand print greeted customers and tattoo parlors and comic stores in New York City to promote “The Bleeding,” a new horror flick about a family of vampires.  GoGORILLA used a combination of cling and postcard advertising to inform horror fans about the DVD release date and about locations screening the movie. The promotional materials were strategically placed in a total of twenty tattoo parlors, video and comic book stores. The window clings featured the tagline “SUCK YOU!” and gathered thousands of impressions not only from store visitors, but also from passersby. The postcards quickly became popular collectibles for movie fans who liked the movie poster design.

Sidewalk Advertising Reaches Millions

Each day millions of people walk down city sidewalks on their way to jobs and shopping. GoGORILLA can help you utilize those streets with reverse graffiti to send powerful guerilla marketing messages to promote any product or service. We have over ten years of experience in sidewalk advertising and have developed green graffiti techniques such as the WaterStencil™ or Sidewalk and Building Projection advertising that can reach customers on the streets without damaging the environment. Many of these out of home advertising methods can be used in combination with other actions, including street teams and brand ambassadors.

Why Sidewalk Advertising Is So Effective

GoGORILLA offers a variety of alternative advertising techniques that can be used in business districts, nightlife areas, and even during special events. We can craft guerrilla marketing campaigns that are creative, imaginative, and highly successful. GoSIDEWALK are guerilla marketing campaigns that GoGORILLA uses to promote products and services via streets and sidewalks. For example, street teams can pressure-wash reverse graffiti directly on the sidewalk surface, emphasizing clear and concise messages that catch the viewer by surprise. They concentrate on strategic locations within the top markets in order to reach the desired audience. The GoSIDEWALK alternative advertising messages have an immediate effect on consumers and work their way into the consciousness of people who view them on the street. This is guerrilla marketing at its finest: Fun, clever, and totally unpredictable.

So Many Stencil Types to Chose From

GoGORILLA uses a variety of methods in GoSIDEWALK campaigns, chalk messages, water stencils, sidewalk vinyls, sidewalk projections, murals, graffiti paste ups and more. This ensures that these out of home advertising methods are effective while remaining clean graffiti. Biodegradable chalk spray will last for thousands of impressions in each location before it wears away. We can also create chalk stencils in multi-color or with a glitter effect to fit the style of your brand and logo. Examples of unique chalk stencils are the Ke$ha glitter stencils and the Hertz Connect 2-color stencils. Sidewalk Advertising is often used in guerilla marketing campaigns to promote urban brands and new movie and album releases, but it is ideal for any brand that wants to reach commuters on the streets and leave a long-lasting message at a low cost.

Green And Clean - A New Age Of Advertising

The WaterStencil™ is a revolutionary technique that uses power washing to add a clean graffiti or a brand logo to a street or sidewalk by cleaning the design into the grimy surface. This unique out of home advertising technique adds no material or product to the surface, it merely adds the logo or message through power washing. This makes it a completely clean and unobjectionable alternative advertising form. WaterStencil™ has been successfully used to promote movies and market products such as clothing apparel in major markets.

Sidewalk Projections Light Up Consumer’s Paths

GoGORILLA also uses projection advertising in guerrilla marketing campaigns. This technology projects images onto buildings, walls and sidewalks. It can be used in moving vehicles, so that the image appears to be alive and moving through the city streets. This is a great way to catch the urban dweller off guard and make a truly memorable impression. They will be intrigued by the display and remember to tell their friends and family, write about it on their blog, put a video of it on Youtube or write a post on Facebook or Twitter. Many fun guerrilla marketing campaigns go viral thanks to their originality and the thousands of impressions they get on city streets.

For Bravo Health GoGORILLA Media targeted specific zip codes of Baltimore to reach elderly residents. A total of 50 grocery stores, pharmacies, barber shops and hair/nail salons received brochures and floor vinyls promoting Bravo Health Plans. The huge floor vinyls and the brochure stands were placed strategically in the stores and could not be missed.  The feedback from residents was very positive.  Many customers grabbed a brochure the instant the materials were placed to read it during their wait for a hair cut or medicine refill.

Starting May 1st, 2009 coffee shops and bars in Washington, DC received coffee cups, coffee sleeves, and coasters promoting Econ4u.org. Over the course of two months and in a total of 80 venues the Econ4U.org financial trivia message was displayed on 160,000 cups, 104,000 coffee sleeves, and 200,000 coasters. The five classic creatives were an instant eye catcher for consumers, informing them of the pros and cons of using and paying with credit cards. Consumers commented instantly and enjoyed the trivia game.

A fierce Storm is coming to New York City!

From Smartphone manufacturer Blackberry, the new Storm is a revolutionary clickable touchscreen Smartphone that will leave the iPhone in the dust! To launch the Storm and introduce it to an early-adopter/trendsetting audience, Blackberry approached GoGorilla Media to arrange partnerships with 35 of the trendiest shops in New York by placing Blackberry displays in the showrooms - afterall, where else are you going to find the trendiest of trendsetters but New York City! GoGorilla then deployed Blackberry’s fun scavenger hunt throughout the stores — a contest that lasted for 10 days and drove thousands of people to visit the stores and enter secret codes for a chance to win a variety of prizes inlcuding the Storm itself.