Money Advertising

October 20, 2005

Money Advertising - The Nearest HSBC Branch Location…

Appears on GoMONEY and GoCUPS


To promote new HSBC Branches in 4 markets, the popular bank employed GoMONEY (the distribution of branded US currency in targeted retail venues) and branded GoCUPS distributed to coffee shops, delis and convenience stores in the area of the branches. The media were a huge success and received much comment in host venues, with many of the GoMONEY stickered singles making their way to the branches they advertised!

October 6, 2005

Money Advertising - Hail to the Chief

Geena Davis takes Washington’s Spot on Dollar Bills for ABC

The provocative series Commander in Chief used GoMONEY to get the word out in a surprising way in New York, Los Angeles, Boston and Washington DC. GoGORILLA secured distribution in 81 retail locations for the placement of 101,000 $1 bills. The bills went directly into the registers and were distributed as change, to the surprise and delight of consumers. ABC cleverly incorporated the Dollar’s design elements into their creative, making their first female president the temporary face of our currency!

January 11, 2005

Cash Traffic

USA Network an Early Adopter of GoMONEY

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