GoGORILLA took branding on dollar bills to a new stratosphere for CVS Pharmacy with a double layer, peel-off coupon that featured a redeemable bar code. Each multi-layer sticker offered “$5 off any purchase of $20 or more” to lucky recipients at 60 venues around the San Francisco Bay area. The campaign kicked off during Fleet Week at San Francisco’s Fisherman’s Wharf and will continue throughout the holiday season as the bills continue to circulate with bottom layer branding. The 60,000 branded bills that were placed into the market will help drive consumers to CVS pharmacies, where they can discover smarter ways to save.

Advertising in strip clubs?  No taboo for us!  As part of the GoMONEY campaign for the new HBO TV show “Eastbound & Down,” GoGORILLA Media distributed branded dollar bills to 20 bars and strip clubs in Tampa right before the Super Bowl to spread the word about HBO’s new show.  The target group?  Well, mostly male, but many of the lovely ladies were eager to pose with the branded bills.  The campaign continued on February 1st in Los Angeles and New York, where regular bars were targeted.  A total of $60,000 in one-dollar bills bearing stickers with advertising for the show were distributed across the three markets. Intrigued patrons of these venues had plenty of questions regarding the “Eastbound & Down” stickers appearing on their change.

The New Patcraft & Design Weave Hit Up Chicago’s Merchandise Mart

In promotion of The New Patcraft & Design Weave commercial carpet company, GoMONEY was distributed in venues all over Chicago’s Merchandise Mart; Starbucks and McDonald’s among them. Each GoMONEY sticker was unique in color and featured such quotes as: ‘Money Circulates On Us,’ ‘Cash Flows on Us,’ and ‘Change Happens on Us,’ just to name a few. Both venue owners and employees were just as excited as their patrons to receive the adorned GoMONEY in their change!

Maximize Impressions With GoMONEY

Over 9 billion dollar bills are in circulation in the United States. This might be one of those trivia facts useful in a game show or in a friendly competition, but GoGorilla Media took this little fact and parlayed it into an innovative and exciting form of alternative media. By using removable stickers on dollar bills in targeted areas, GoGorilla Media raised the bar in guerrilla marketing and has conducted dozens of successful advertising campaigns using GoMONEY over the past decade.

Who has done it?

From raising HIV/AIDS awareness and providing savings at pharmacies, GoMONEY has also been used to promote new casinos, new television shows, and cell phone providers. In some cases, the stickers offer discounts off purchases. The bills are given as change for purchases and intrigued customers are often curious about these stickers and their meaning.

Additionally, banks have used GoMONEY stickers on circulating dollar bills to advertise new branches or websites, and ABC harnessed the power of the buck by featuring “President” Gena Davis on the face of their removable stickers in promoting their show “Commander in Chief.” GoMONEY has also been used in conjunction with other non-traditional advertising campaigns in order to spread the word fast and in an unusual way. Targeting local venues, the GoMONEY campaign creates buzz inside communities and can be targeted to reach any demographic.

A Mobile Ad That Can Travel All Over The Country

Because of the scope of circulating dollar bills, word is not limited to just one area. A stickered dollar bill in New York City can end up in other areas in a matter of hours. Removable stickers can be used for discounts off of services or merchandise as well as spreading the word for a good cause. For example, stickers on GoMONEY have even been used to raise awareness of important social issues such as HIV/AIDS.

Where Does Circulation Start?

GoMONEY can be used in various establishments to start the circulation including bars, restaurants, coffee shops, ice cream shops, or even strip clubs. When you think about how many people can be reached by simply using stickers on money given back as change, it’s mind-boggling. There is no easier way to reach 60,000 potential customers than by placing an eye catching sticker on a dollar bill and watching it circulate to garner more potential customers. It’s a win-win situation!

Why It Works?

In today’s media-savvy market, it’s difficult to capture the attention of a generation saturated with traditional advertising. GoGorilla Media has not only figured out that much more is needed to create buzz, but they have introduced an exciting and effective alternative media advertising campaign that has caught the eye of even the most jaded customer. Not only is GoMONEY saving customers money or offering important information, it is also sparking conversation, debate, and interest. You can’t expect much more of an advertising campaign than this. Alternative media provides the opportunity to reach customers in a way in which traditional advertising methods fall short.

The Fifth Third Bank Offers Patrons the Opportunity to Get More Bucks

In promotion of the Fifth Third Bank, GoMONEY bills were distributed to venues all over the city of Ft. Wayne, Indiana. Coffee shops, bars, restaurants and even a minor league baseball stadium were the receivers of the one-dollar bill bearing the sticker advertisement for the bank. Patrons at every establishment were excited to learn about how they could change their branded dollar bill into a 100 bucks!

West Hollywood Gets the Message About Responsibility in the Form GoMONEY

In celebration and promotion of the opening of the new non-profit AHF Pharmacy on Santa Monica Blvd in West Hollywood, dollar bills adorning GoMONEY stickers were handed out to gay bars. Believing in responsibility and awareness, 96 cents of each prescription dollar goes to the ‘care and treatment of people living with HIV/AIDS.’ The new pharmacy offers experienced HIV/AIDS counseling, as well as free HIV testing. Patrons of the bars received the GoMONEY in their change and the positive word was spread.

Lumiere Place Sensibly Employs GoMONEY

For the grand opening of St. Louis casino Lumiere Place, the always-startling innovation of GoMONEY was put to use. $20,000 in branded bills were distributed through twenty high-traffic venues in and around Laclede’s Landing and Washington Street. As soon as the branded money was dropped off, customers were instantly intrigued and filled with questions about Lumiere Place. A natural choice for any casino, GoMONEY gave a special boost to a new addition to St. Louis’ Gaming scene.

Cellular Provider Astounds and Delights its Pulbic

Cellular phone provider nTelos was looking to reach out to Virginia and West Virginia in a way that would really get people’s attention. GoGORILLA Media employed its unique GoMONEY strategy to distribute 114,000 nTelos-branded dollar bills to a variety of venues including grocery stores, convenience stores, cafes, and family restaurants in nine local markets. The distribution was completed successfully and the positive feedback from venues hosting the nTelos GoMONEY was overwhelming. As the bills passed from hand to hand, the buzz and excitement was palpable among consumers, almost all of whom had never seen advertising on money before.

Advertising on Money and Sidewalk Advertising - Killpoint and Murder the Subject of GoMONEY and WaterStencil Campaign

The goal of this campaign was to spread the word about two new shows airing on Spike TV in July through Money Advertising and Sidewalk Advertising. This was achieved through a combination of branded GoMONEY dollar bills for Spike TV’s new show “Killpoint” and our patent-pending WaterStencil promotion on New York City sidewalks for “Murder.”

GoMONEY advertising “Killpoint” was distributed to twelve bars, clubs and lounges frequented by males in New York City and Los Angeles to use as change in their cash registers. Venues and patrons alike were excited to play a part in this unique campaign and to start the circulation of Spike TV’s GoMONEY. WaterStencils were put down in over 20 locations around New York targeting a young, tuned-in demographic. Spike’s chalk-outline stencil turned many heads and generated tons of interest in the show.

GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.