March 11, 2013
GoGORILLA Media presents an advertising medium that is still largely untouched, but visible to consumers everyday - money! Our GoMONEY campaigns have proven to be an effective tactic for dozens of our clients from banks to TV Networks to pharmacies. National Geographic Channel took GoMONEY to a whole new level to promote the release of their docudrama, “Killing Lincoln,” which premiered on February 17th, 2013. While a typical GoMONEY campaign uses $1 bills, National Geographic opted to use $5 bills featuring a small, removable decal covering Abraham Lincoln at the center of the bill. The decal blended in seamlessly with the Lincoln image on the $5 bills. Two weeks prior to the premiere, $40,000 worth of the branded fives began circulating throughout the busiest neighborhoods of Manhattan. To get the bills into circulation and hence into the hands of New Yorkers, GoGORILLA distributed $1,000 worth of fives to 40 cash-heavy venues including food trucks, cabs, delis, restaurants and bars. And the circulation didn’t stop there. Once consumers used the fives to pay at other venues in other neighborhoods, the money was transferred to someone else to generate additional impressions. The “Killing Lincoln” GoMONEY campaign was an instant conversation starter and created a great deal of buzz for the docudrama’s premiere.
October 30, 2009
GoGORILLA took branding on dollar bills to a new stratosphere for CVS Pharmacy with a double layer, peel-off coupon that featured a redeemable bar code. Each multi-layer sticker offered “$5 off any purchase of $20 or more” to lucky recipients at 60 venues around the San Francisco Bay area. The campaign kicked off during Fleet Week at San Francisco’s Fisherman’s Wharf and will continue throughout the holiday season as the bills continue to circulate with bottom layer branding. The 60,000 branded bills that were placed into the market will help drive consumers to CVS pharmacies, where they can discover smarter ways to save.
February 10, 2009
Advertising in strip clubs? No taboo for us! As part of the GoMONEY campaign for the new HBO TV show “Eastbound & Down,” GoGORILLA Media distributed branded dollar bills to 20 bars and strip clubs in Tampa right before the Super Bowl to spread the word about HBO’s new show. The target group? Well, mostly male, but many of the lovely ladies were eager to pose with the branded bills. The campaign continued on February 1st in Los Angeles and New York, where regular bars were targeted. A total of $60,000 in one-dollar bills bearing stickers with advertising for the show were distributed across the three markets. Intrigued patrons of these venues had plenty of questions regarding the “Eastbound & Down” stickers appearing on their change.
June 9, 2008
The New Patcraft & Design Weave Hit Up Chicago’s Merchandise Mart
In promotion of The New Patcraft & Design Weave commercial carpet company, GoMONEY was distributed in venues all over Chicago’s Merchandise Mart; Starbucks and McDonald’s among them. Each GoMONEY sticker was unique in color and featured such quotes as: ‘Money Circulates On Us,’ ‘Cash Flows on Us,’ and ‘Change Happens on Us,’ just to name a few. Both venue owners and employees were just as excited as their patrons to receive the adorned GoMONEY in their change!
May 22, 2008
Maximize Impressions With GoMONEY
Over 9 billion dollar bills are in circulation in the United States. This might be one of those trivia facts useful in a game show or in a friendly competition, but GoGorilla Media took this little fact and parlayed it into an innovative and exciting form of alternative media. By using removable stickers on dollar bills in targeted areas, GoGorilla Media raised the bar in guerrilla marketing and has conducted dozens of successful advertising campaigns using GoMONEY over the past decade.
Who has done it?
From raising HIV/AIDS awareness and providing savings at pharmacies, GoMONEY has also been used to promote new casinos, new television shows, and cell phone providers. In some cases, the stickers offer discounts off purchases. The bills are given as change for purchases and intrigued customers are often curious about these stickers and their meaning.
Additionally, banks have used GoMONEY stickers on circulating dollar bills to advertise new branches or websites, and ABC harnessed the power of the buck by featuring “President” Gena Davis on the face of their removable stickers in promoting their show “Commander in Chief.” GoMONEY has also been used in conjunction with other non-traditional advertising campaigns in order to spread the word fast and in an unusual way. Targeting local venues, the GoMONEY campaign creates buzz inside communities and can be targeted to reach any demographic.
A Mobile Ad That Can Travel All Over The Country
Because of the scope of circulating dollar bills, word is not limited to just one area. A stickered dollar bill in New York City can end up in other areas in a matter of hours. Removable stickers can be used for discounts off of services or merchandise as well as spreading the word for a good cause. For example, stickers on GoMONEY have even been used to raise awareness of important social issues such as HIV/AIDS.
Where Does Circulation Start?
GoMONEY can be used in various establishments to start the circulation including bars, restaurants, coffee shops, ice cream shops, or even strip clubs. When you think about how many people can be reached by simply using stickers on money given back as change, it’s mind-boggling. There is no easier way to reach 60,000 potential customers than by placing an eye catching sticker on a dollar bill and watching it circulate to garner more potential customers. It’s a win-win situation!
Why It Works?
In today’s media-savvy market, it’s difficult to capture the attention of a generation saturated with traditional advertising. GoGorilla Media has not only figured out that much more is needed to create buzz, but they have introduced an exciting and effective alternative media advertising campaign that has caught the eye of even the most jaded customer. Not only is GoMONEY saving customers money or offering important information, it is also sparking conversation, debate, and interest. You can’t expect much more of an advertising campaign than this. Alternative media provides the opportunity to reach customers in a way in which traditional advertising methods fall short.
May 5, 2008
The Fifth Third Bank Offers Patrons the Opportunity to Get More Bucks
In promotion of the Fifth Third Bank, GoMONEY bills were distributed to venues all over the city of Ft. Wayne, Indiana. Coffee shops, bars, restaurants and even a minor league baseball stadium were the receivers of the one-dollar bill bearing the sticker advertisement for the bank. Patrons at every establishment were excited to learn about how they could change their branded dollar bill into a 100 bucks!
March 10, 2008
West Hollywood Gets the Message About Responsibility in the Form GoMONEY
In celebration and promotion of the opening of the new non-profit AHF Pharmacy on Santa Monica Blvd in West Hollywood, dollar bills adorning GoMONEY stickers were handed out to gay bars. Believing in responsibility and awareness, 96 cents of each prescription dollar goes to the ‘care and treatment of people living with HIV/AIDS.’ The new pharmacy offers experienced HIV/AIDS counseling, as well as free HIV testing. Patrons of the bars received the GoMONEY in their change and the positive word was spread.
December 3, 2007
Lumiere Place Sensibly Employs GoMONEY
For the grand opening of St. Louis casino Lumiere Place, the always-startling innovation of GoMONEY was put to use. $20,000 in branded bills were distributed through twenty high-traffic venues in and around Laclede’s Landing and Washington Street. As soon as the branded money was dropped off, customers were instantly intrigued and filled with questions about Lumiere Place. A natural choice for any casino, GoMONEY gave a special boost to a new addition to St. Louis’ Gaming scene.
September 4, 2007
Cellular Provider Astounds and Delights its Pulbic
Cellular phone provider nTelos was looking to reach out to Virginia and West Virginia in a way that would really get people’s attention. GoGORILLA Media employed its unique GoMONEY strategy to distribute 114,000 nTelos-branded dollar bills to a variety of venues including grocery stores, convenience stores, cafes, and family restaurants in nine local markets. The distribution was completed successfully and the positive feedback from venues hosting the nTelos GoMONEY was overwhelming. As the bills passed from hand to hand, the buzz and excitement was palpable among consumers, almost all of whom had never seen advertising on money before.
July 24, 2007
Advertising on Money and Sidewalk Advertising - Killpoint and Murder the Subject of GoMONEY and WaterStencil Campaign
The goal of this campaign was to spread the word about two new shows airing on Spike TV in July through Money Advertising and Sidewalk Advertising. This was achieved through a combination of branded GoMONEY dollar bills for Spike TV’s new show “Killpoint” and our patent-pending WaterStencil promotion on New York City sidewalks for “Murder.”
GoMONEY advertising “Killpoint” was distributed to twelve bars, clubs and lounges frequented by males in New York City and Los Angeles to use as change in their cash registers. Venues and patrons alike were excited to play a part in this unique campaign and to start the circulation of Spike TV’s GoMONEY. WaterStencils were put down in over 20 locations around New York targeting a young, tuned-in demographic. Spike’s chalk-outline stencil turned many heads and generated tons of interest in the show.