GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.

Sport Shake created a huge splash in Minnesota this past year. GoGORILLA organized 28 events over a period of six months that took place at various Minnesota high school football games, hockey games and tailgating events. The Sport Shake events featured a branded vehicle, signage, basketball hoops, frisbee games and plenty of Sport Shakes samples to go around. The drink was a huge hit. Kids and parents alike raved about the drink and eagerly performed jumping jacks and push-ups to receive free samples. Our fun GoMODELs worked the events together with the Original Sport Shake Coach in a 70s style tracksuit. The outgoing team got everyone excited about the flavourful sports drink.

Breaking Through the Clutter

Advertising today is a lot different than it was a few years ago. With the rise of social media sites, like Twitter and Facebook, and more people online, marketers have had to find new ways to meet their target audience. GoGORILLA Media is the one-stop-shop for all kinds of alternative advertising. We use all sorts of techniques including sidewalk advertising, live interactive street teams and brand ambassadors, and reverse and clean graffiti. We use non-traditional media and promotion to help you reach your target market.

Going Viral is Key!

Some of our most successful campaigns use a combination of viral marketing and guerilla marketing, placed in the heart of major cities. These stunts reach the initial consumers on the street and then spread across the Internet through social media. Many of these out of home advertising stunts even make it into traditional media outlets.

Flash Mobs and Fake Protests Make Lasting Impressions

One example of guerilla and viral marketing is the flash mob or mock protest. Street teams converge on a specific street or shopping area and do a coordinated stunt such as a dance or chant. They may also use other media such as reverse graffiti or clean graffiti to lead to the event, or incorporate costumes or props to tie into the message. These are always fun and entertaining, and catch the audience off guard. One popular technique is the Tease and Reveal campaign, where the message comes out in brief words or messages over several days, capturing the interests of people and inspiring online discussions. Everyone is paying attention when the full message is finally revealed.

Reaching Millions on YouTube 

Each GoGORILLA planned guerrilla marketing event is filmed so that it can be downloaded to sites like YouTube, which leads to the next part of the promotion. The next step in the viral marketing campaign is putting the word out about this funny video, which can be done through social media, like twitter, or email. More consumers are enticed to go online to view the original video. They pass it along to their friends, as sharing videos has become one of the most popular methods of out of home advertising. They are often added to blogs or linked to different web sites, so the message is spread to more and more people and the alternative advertising goes viral.
Often these guerilla marketing videos become so big that they are picked up by traditional media outlets like print, radio, and television. A radio DJ may talk abut a viral marketing stunt, or a television news station may show the actual video of the street teams in action. This brings the original advertising message to a whole new group of consumers, making it an extremely potent form of guerrilla marketing.

Creating a Fanbase Via Social Media

GoGORILLA’s guerilla marketing and viral marketing techniques are perfect for all kinds of businesses. Small companies with limited budgets can get big time exposure with great guerrilla marketing campaigns using entertaining stunts and clean graffiti. Larger and established businesses can use these alternative advertising methods as part of their larger media campaigns. For Ripped Fuel, GoGORILLA posted videos and photos on the Ripped Fuel Facebook page to entice beachgoers all over the country to take part in the “Rate your Abs” competition.

Nintendo Gets Their Adwalker LCD On

Donning portable TV screens, GoMODELS at convention centers in Washington DC and San Francisco showed off the new generation of guerilla marketing. Each model sported an Adwalker LCD screen that looped the trailer for the new Nintendo DS game, Professor Layton. The game is the first to offer a story and cast of characters, as well as brainteasers and puzzles that unlock the mysteries of the animated village. Everyone who came across the TV sporting models were so entranced by the medium, that they stuck around to watch the entire trailer and ask lots of questions about the concept!

Lord of the Rings Fields Costumed GoMODELS

For the release of their new video game, the Lord of the Rings franchise asked GoGORILLA to help turn heads at the Digital Life Consumer Show. GoMODELS dressed as elves and hobbits descended on the Jacob Javits Center in New York City, grabbing the attention of both convention-goers and the media. Models were stationed at the front entrance, and a team roved around the Javits Center in order to reach all potential consumers. As a reslut, the Lord of the Rings’ game consoles were one of the most popular areas of the convention. As people lined up to play, GoMODELS posed for photos, directed people to a website and generally charmed the crowds.

TimeWarner Cable Delights Kids and Parents Alike

One sported a Scooby Doo outfit while three others handed out promo materials and drove traffic to the Time Warner Cable booth. Festival-Goers were incredibly responsive. Scooby made everyone smile, was a favorite of every child in attendance, and allowed our promotional models to get their parents’ attention and direct them to the Time Warner booth.

…and GoMODELS Hand Out Thousands of Promotional Fans

The objective of this campaign was to promote the release of “The Butterfly Effect 2″ on DVD. In 5 different markets, GoMODELS were unleashed on an unsuspecting public as they handed out branded “Butterfly Effect 2″ hand fans. The campaign’s persistence (9 days/market) reinforced its ability to raise awareness for the release of the new DVD.

Simon & Schuster Employs GoPLACEMAT for Children’s Series

This campaign focused on using a kid friendly placemat to promote Simon & Schuster’s new “That’s right, That’s wrong!” book series. This was accomplished through a distribution of branded children’s place mats in five major markets. The place mats were very well received in family restaurants and put to use immediately, generating tons of new interest for the series.