February 16, 2008
Street Teams - GoMODELS Go Digital for Nintendo DS’s New Game
Nintendo Gets Their Adwalker LCD On
Donning portable TV screens, GoMODELS at convention centers in Washington DC and San Francisco showed off the new generation of guerilla marketing. Each model sported an Adwalker LCD screen that looped the trailer for the new Nintendo DS game, Professor Layton. The game is the first to offer a story and cast of characters, as well as brainteasers and puzzles that unlock the mysteries of the animated village. Everyone who came across the TV sporting models were so entranced by the medium, that they stuck around to watch the entire trailer and ask lots of questions about the concept!
September 27, 2007
Street Teams - Elves and Hobbits Spotted at Convention
Lord of the Rings Fields Costumed GoMODELS
For the release of their new video game, the Lord of the Rings franchise asked GoGORILLA to help turn heads at the Digital Life Consumer Show. GoMODELS dressed as elves and hobbits descended on the Jacob Javits Center in New York City, grabbing the attention of both convention-goers and the media. Models were stationed at the front entrance, and a team roved around the Javits Center in order to reach all potential consumers. As a reslut, the Lord of the Rings’ game consoles were one of the most popular areas of the convention. As people lined up to play, GoMODELS posed for photos, directed people to a website and generally charmed the crowds.
August 4, 2007
Street Teams - Scooby-Dooby-Do, We Love You!
TimeWarner Cable Delights Kids and Parents Alike
One sported a Scooby Doo outfit while three others handed out promo materials and drove traffic to the Time Warner Cable booth. Festival-Goers were incredibly responsive. Scooby made everyone smile, was a favorite of every child in attendance, and allowed our promotional models to get their parents’ attention and direct them to the Time Warner booth.
April 29, 2007
Street Teams - A Butterfly Flaps its Wings…
…and GoMODELS Hand Out Thousands of Promotional Fans
The objective of this campaign was to promote the release of “The Butterfly Effect 2″ on DVD. In 5 different markets, GoMODELS were unleashed on an unsuspecting public as they handed out branded “Butterfly Effect 2″ hand fans. The campaign’s persistence (9 days/market) reinforced its ability to raise awareness for the release of the new DVD.
April 15, 2007
Placemat Advertising - Interactive Entertainment, Family Style
Simon & Schuster Employs GoPLACEMAT for Children’s Series
This campaign focused on using a kid friendly placemat to promote Simon & Schuster’s new “That’s right, That’s wrong!” book series. This was accomplished through a distribution of branded children’s place mats in five major markets. The place mats were very well received in family restaurants and put to use immediately, generating tons of new interest for the series.
