GoMODELS wearing nothing but underwear and covered with temporary tattoos of tweets and hashtags invaded New York City on September 15th, asking the public “Are we revealing too much?”  The team was a diverse mix of men and women of all ages and sizes, which consumers could easily identify with.  People were eager to take photos with the team and to share their opinions on privacy in social media with an on-camera interviewer.  The video feedback became a vital component of this year’s Advertising Week Trust Forum presentation presented by Unit 7.  The GoModels distributed postcards and encouraged people to tweet the most embarrassing thing they’ve ever shared online using the hashtag #veryexposed.  The “very exposed” GoMODELS were a living demonstration of how consumers divulge their private lives in the social media marketplace, bringing Unit 7’s Trust Forum III theme vividly to life.

GoGORILLA Media caught the attention of Upper West Siders with a three-day street team campaign to promote the grand opening of the Century 21 store located in NYC’s Lincoln Square.  A huge 7ft sphere balloons was tied to each of the twelve brand ambassadors who were stationed in strategic areas near the store. The branded balloons read “Century 21, Now Open” and could be seen from far away gaining thousands of impressions per day.  Many consumers stopped to pose for photos while holding the huge balloons, which were particularly popular with families.

Rain Stencils are the newest creation by GoGORILLA.  They are only visible once the sidewalk is wet.  Rain stencils are the perfect medium for rainy months and for rainy markets.  They can also be used as “hidden messages” in treasure hunts.  Consumers of all ages will be wowed by these magic stencils, which are visible for up to four weeks.  Contact GoGORILLA today for more info at 212-925-2420 or info@gogorillamedia.com.

Lady Gaga fans were in for a special treat while waiting in line to see their favorite pop star’s live show. To promote New York’s Institute of Technology, ten GoModels dressed as Lady Gaga look-alikes invaded the sold out Lady Gaga concert at the Nassau Coliseum on April 23rd, 2011. The GoModels were greeted by thousands of screaming fans. Teenagers were eager to take photos with our look-alikes commenting on how great all their outfits were. The GoModels distributed t-shirts and postcards and encouraged fans to log on to the NYIT facebook page to locate their photos. After the promotion, the facebook page had hundreds of fans commenting on the t-shirts and how much fun they all had with the Lady Gaga Flashmob.

In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.

A bloody hand print greeted customers and tattoo parlors and comic stores in New York City to promote “The Bleeding,” a new horror flick about a family of vampires.  GoGORILLA used a combination of cling and postcard advertising to inform horror fans about the DVD release date and about locations screening the movie. The promotional materials were strategically placed in a total of twenty tattoo parlors, video and comic book stores. The window clings featured the tagline “SUCK YOU!” and gathered thousands of impressions not only from store visitors, but also from passersby. The postcards quickly became popular collectibles for movie fans who liked the movie poster design.

To enhance their presence at the 2011 SXSW in Austin, CNN used a GoPROJECTION which displayed live news through iReports from SXSW in Austin. Festival-goers  were intrigued and equally impressed by the projection featuring up-to-date local SXSW news and scannable QR codes.  New York based digital agency Sarkissian Mason created this unique display and the custom programmed app that allowed to play live news on the projection wall.  The various iReports, which were displayed in multiple windows within the video projection, were uploaded by music fans at South by Southwest.  This interactive feature as well as the QR codes made the CNN projection a unique and popular attraction for festival visitors who were eager to upload their own reports and scanning the QR codes.

As gourmet food trucks pop up all over major cities in the US, the mobile restaurants have become more and more popular among city-dwellers, who appreciate good food on the go. Advertisers can benefit from this craze by designing their own food truck concept and treating the public to free snacks or beverages. Sponsored food trucks are a great way to create buzz, since consumers will instantly share their discovery with friends via Facebook or Twitter. Social media is key in creating a “following” for the food trucks.

For Heavenly Resort Lake Tahoe, GoGORILLA Media outfitted a licensed ice cream truck with a sno-cone machine and custom branding to push ski pass sales. The crew surprised people in the greater San Francisco area with Killabrew Black Cherry, Blueberry Galaxy and Mambo Lime sno-cones. Two improv actors entertained the public with funny performances and sno-cone eating competitions on-site. People stopped to watch the spectacle and formed lines to try the tasty treats. Sno-cone lovers were encouraged to follow the truck on Twitter and Facebook and purchase their lift tickets. The campaign was a huge success with all allotted ski passes sold, a large increase in followers and fans on Heavenly’s Facebook and Twitter pages, and tons of positive feedback from San Francisco citizens and the press.

To promote Assassin’s Creed among the gaming crowd, GoGORILLA Media created buzz on an unconventional level. A team of mock protesters took over the PAX Convention in Seattle and rocked the gaming world with their fun stunt. Equipped with picket signs and flyers, the “Rebuild Brotherhood” protesters rolled up in a branded van and took over the convention, a hilarious spectacle evolving out of nowhere. The improv actors demonstrated how a game’s multiplayer mode can destroy friendships and instead encouraged community spirit and fair-play. Gamers got into deep discussions with the protesters and appreciated and happily took free branded cookies and postcards. A mock protest is a highly effective way to attract attention that stops consumers in their tracks. So why not start an (advertising) revolution yourself? Call on GoGORILLA to fight for your right!

Kids love free stuff, in particular when it’s ultracool like the skate gear and skateboard “bling” Gotcha street teams gave away at Skater Point in Santa Barbara.  The pretty brand ambassadors were welcomed by hundreds of kids and teens eager to get a hold of Gotcha giveaways. Among the popular items were sweatshirts, t-shirts, board shorts, hats, flip flops, and stickers. The street team encouraged kids to show them some tricks on their skateboards in return for free gear and dozens of skaters were happy to show off their skills.  The spectacle drew widespread attention in Skater Park and teens rushed in from all angles once they heard that the Gotcha girls are on-site.  The event created plenty of buzz among kids in Santa Barbara, which were sure to tell their friends about this positive brand experience, both in person and via social media sites.