New Yorkers were treated to free coffee this winter and they didn’t even have to stand in line at a coffee shop.  Our Jetpack street team served Taster’s Choice instant coffee to commuters right at the entrance to Grand Central, generating thousands of impressions throughout the day.  The branded jetpack contained steaming hot water so the team could demonstrate on the spot how easy it is to make great-tasting coffee with Taster’s choice single packs.  The team also distributed sample packs of Taster’s Choice in French Roast flavor and $1 off coupons.  This one-day campaign successfully generated buzz among thousands of commuters who left excited to try the other flavors in the Taster’s Choice roster.

In an effort to fight air taxes, GoGorilla Media partnered with the coalition “Stop the Air Tax Now” to spread the word at Reagan National Airport.  For eight hours per day, brand ambassadors informed airline travelers and employees of the negative impact the proposed air taxes would have on travel costs, services and the economy.  They also distributed over 3,000 branded airsickness bags that featured a QR code directing travelers to the coalition’s website.  Once on the website, people could email and tweet their Congressmen to “Stop the Air Tax Now!”  Thousands of people stopped in their tracks to talk to our team and were very eager to help out in the fight against air taxes.  All agreed that the “barf bags” with the question “Sick of Taxes?” were a brilliant way to communicate ATA’s message about the proposed airline taxes.

Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August.  The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French.  Each treat represented one language from the Platinum launch roster.  Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.”  The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event.  The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.

Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.

In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.

As gourmet food trucks pop up all over major cities in the US, the mobile restaurants have become more and more popular among city-dwellers, who appreciate good food on the go. Advertisers can benefit from this craze by designing their own food truck concept and treating the public to free snacks or beverages. Sponsored food trucks are a great way to create buzz, since consumers will instantly share their discovery with friends via Facebook or Twitter. Social media is key in creating a “following” for the food trucks.

For Heavenly Resort Lake Tahoe, GoGORILLA Media outfitted a licensed ice cream truck with a sno-cone machine and custom branding to push ski pass sales. The crew surprised people in the greater San Francisco area with Killabrew Black Cherry, Blueberry Galaxy and Mambo Lime sno-cones. Two improv actors entertained the public with funny performances and sno-cone eating competitions on-site. People stopped to watch the spectacle and formed lines to try the tasty treats. Sno-cone lovers were encouraged to follow the truck on Twitter and Facebook and purchase their lift tickets. The campaign was a huge success with all allotted ski passes sold, a large increase in followers and fans on Heavenly’s Facebook and Twitter pages, and tons of positive feedback from San Francisco citizens and the press.

Always ahead of game, GoGORILLA added iPads as a digital component to their street team campaigns.  Now advertisers can showcase their website, trailers, apps, and products on today’s hottest gadget.  IPads are a great way to collect data such as email addresses.  They are also an ideal medium to conduct surveys or to engage consumers in trivia to educate them about your product.  When adding iPads to street team campaigns, advertisers benefit from the popularity of the new gadget, which attracts young and old consumers alike.  Passersby will stop in their tracks for a chance to hold and play with an iPad while engaging in conversations with street team members about the product or cause. For more information on using iPads to promote your product, click here or call 212-925-2420.

Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.

GoGORILLA Media offers advertisers a way to be seen all over town. Mobile media is a fun guerrilla marketing technique which places ads and information on pedicabs, on video screens on trucks, and on branded, wrapped vehicles. These unconventional methods get thousands of impressions each day as they move around and can be seen in many different parts of town.

A pedicab, also known as a bicycle rickshaw or bike taxi, is a local form of transportation without a motor, which makes pedicabs a completely green advertising option. Companies can place their ads on the body of the pedicab as they run across the streets of the city. Being human driven, they’re slow enough for the advertisements to be read as they pass. Hiring a set of pedicabs for free rides and dedicating them towards promoting your brand enhances positive brand recognition. After all, everyone appreciates a free ride.

Pedicabs are usually used in crowded parts of the city (for instance Times Square in New York) where they would be viewed by a large number of people. They can be an interesting addition to sporting events, concerts, social awareness conventions, and beach promotions.  Apart from advertising wrap, pedicabs can be equipped with freebies for its passengers as a token to remember the ride. Gift cards, coupons or any other small giveaways can have further details about the company who are sponsoring the rides.  Examples of advertisers successfully using pedicabs to boost sales are Starbucks, Whole Foods, and Nutrisoda. 

Video Trucks let brands go mobile while displaying video advertisements. Video Trucks are a great way to promote outside conventions, concerts, and festivals.  They are often used to show trailers for new video games, shows, or movies and are an excellent medium to showcase music artists and album releases. Video Trucks can be the focus of guerrilla marketing campaigns or enhance the presence of street teams and other media. The videos are typically 1 to 2 minutes in length and repeated continuously.

Segways are forms of individual transportation, which looks somewhat like a scooter or a hand truck. Being unique in its look, a segway has the ability to catch attention of the people around it. It has the ability to stay upright on its own and transport the person standing on it, when leaned on. A company banner attached to it displaying relevant information is bound to get commuters’ attention. Segway drivers appear taller then passersby, which makes them stand out while distributing fliers and wearing branded apparel.