Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.

GoGORILLA Media offers advertisers a way to be seen all over town. Mobile media is a fun guerrilla marketing technique which places ads and information on pedicabs, on video screens on trucks, and on branded, wrapped vehicles. These unconventional methods get thousands of impressions each day as they move around and can be seen in many different parts of town.

A pedicab, also known as a bicycle rickshaw or bike taxi, is a local form of transportation without a motor, which makes pedicabs a completely green advertising option. Companies can place their ads on the body of the pedicab as they run across the streets of the city. Being human driven, they’re slow enough for the advertisements to be read as they pass. Hiring a set of pedicabs for free rides and dedicating them towards promoting your brand enhances positive brand recognition. After all, everyone appreciates a free ride.

Pedicabs are usually used in crowded parts of the city (for instance Times Square in New York) where they would be viewed by a large number of people. They can be an interesting addition to sporting events, concerts, social awareness conventions, and beach promotions.  Apart from advertising wrap, pedicabs can be equipped with freebies for its passengers as a token to remember the ride. Gift cards, coupons or any other small giveaways can have further details about the company who are sponsoring the rides.  Examples of advertisers successfully using pedicabs to boost sales are Starbucks, Whole Foods, and Nutrisoda. 

Video Trucks let brands go mobile while displaying video advertisements. Video Trucks are a great way to promote outside conventions, concerts, and festivals.  They are often used to show trailers for new video games, shows, or movies and are an excellent medium to showcase music artists and album releases. Video Trucks can be the focus of guerrilla marketing campaigns or enhance the presence of street teams and other media. The videos are typically 1 to 2 minutes in length and repeated continuously.

Segways are forms of individual transportation, which looks somewhat like a scooter or a hand truck. Being unique in its look, a segway has the ability to catch attention of the people around it. It has the ability to stay upright on its own and transport the person standing on it, when leaned on. A company banner attached to it displaying relevant information is bound to get commuters’ attention. Segway drivers appear taller then passersby, which makes them stand out while distributing fliers and wearing branded apparel.

On a hot summer weekend, Starbucks gave customers a lift from Los Angeles beaches to the closest Starbucks in fully branded GoPEDICABS. Promoting the new Vivanno™ Nourishing Blends, the pedicab drivers handed out gift cards so that riders could try the refreshing drinks for free. Customers were grateful for the ride and the complimentary refreshment and many redeemed their gift cards instantly.

Fresh and Direct to your office…

For three days our GoMODEL teams spread the good word about Fresh Direct at the office. Targeting on-the-go office workers in the busy areas of Park Ave., 6th Ave., and Wall Street/Broadway, our models handed out snacks and drinks to those office workers in the area. All handouts came with a coupon for Fresh Direct at the office as well as a detailed explanation of the promotion by our highly informed and enthused GoMODELS. The handouts, coupons, and information were welcomed by people who are looking to eat better and save money while at the office. The word is out. Fresh Direct is now at the office.

Whole Foods Give Consumers and Pedestrians Some Food for Thought

Always promoting organic and natural products, as well as sustainability for the future, Whole Foods came to GoGORILLA Media to get some advertising done the ‘green’ way. For four consecutive days, Whole Foods gave customers a lift home with branded GoPEDICABS in New York City. Adorned in the Whole Food’s signature green, the GoPEDICABS were a great relief to shoppers on the warm summer day!

In keeping with Whole Food’s ‘green’ theme, GoGORILLA Media worked the night shift to GoSTENCIL locations in both New York City and New Jersey with the Whole Foods signature font and color. Including such phrases as “Reusable. It’s our bag,” “So close, you can taste it,” “Hang on kids, dinner’s almost ready,” Whole Food’s customers and passersby awoke the next morning to find the biodegradable chalk comments enticing them towards their closest Whole Food’s market!

DC Tourism Shows Both Visitors and Residents Some Fun

In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.

Forbes Uses Coffee Jetpaks to Reach Ad Agency Personnel

Forbes Magazine, with the help of GoGORILLA Media, created the “Wake Up And Smell The Capitalism” campaign, targeting 17 advertising agencies in New York City. Employing 6 GoJETPACK street teams, we distributed fresh coffee, pamphlets and colorful campaign pins to ad execs, managers, planners and buyers as they entered and left their office buildings. The campaign put the perfect cap on the Monday morning with such positive feedback as “Thanks for the jump start!”, “What a great start to a Monday morning!”, “I love Capitalism!!” The buzz rapidly spread inside too, with people coming from inside the buildings to get their cup of joe and more information about the Forbes cause.