Digital Showcase Brings Out the Techies

To inform New Yorkers about the Digital Downtown showcase, GoMODELS hit the streets of lower Manhattan. Targeting the Financial District, South Street Seaport and Battery Park, GoMODELS informed both New Yorkers and tourists of the showcase that featured the newest in consumer electronics. People were clearly excited about the opportunity to learn more about the convention and set their sights on new digital products!

A&E Grabs Attention with Free Ice Cream

Nothing makes a summer day quite like ice cream…and when that ice cream is free and delivered to your office midday, well, it just doesn’t get much better! In promotion of all the great programming at AETN, GoICECREAM made stops at lucky advertising agencies in New York City. Media buyers and planners were thrilled to get the sweet treat from the branded ice cream cart located right in their building; and the branded cups and napkins got people talking about their favorite A&E shows.

The Peloton Comes to Boulder CO in Style

On a beautiful, warm day in May, GoMODELS took to the streets of the annual Boulder Creek Festival to promote the area’s newest community: The Peloton. The eye-catching hot pink flyers were a hit with the festival-goers, and everyone was excited to learn more about The Peloton, the Block Party celebrating the new community and to set their sights on Boulder’s only rooftop pool.

DC Tourism Shows Both Visitors and Residents Some Fun

In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.

Scottsdale Tourism Gives Needed Warmth to Lakeview Polar Bears

It was George Costanza who brought ‘shrinkage’ to American mainstream, and ever since then Chicago’s Lakeview Polar Bear Club has been celebrating it with a mid-winter dip in Lake Michigan. Supporting the tradition, Scottsdale Tourism came out in full force with GoMODELS, decked out in Scottsdale branded sweatshirts of course, who lent a helping (warm) hand by providing the ice-water revelers with free massages, and branded lip balms, relaxation candles and hot chocolate – all under a heated tent. It was all done as just a friendly reminder that it’s always nice and warm in Scottsdale, Arizona.

GoGORILLA Brings Team of Massage Therapists to CNN

On November 12th the employees at 1 CNN Plaza in Atlanta were treated to free massages courtesy of CNN’s Morning Express with Robin Meade. This event featured 10 massage therapists from the Atlanta area who worked their “magic” on 280 CNN employees. Employees would rise from the chairs “feeling like a new person.” This exiciting event generated buzz around the building, which contributed to the contstant flow of people on line waiting to get massages. CNN’s GoMASSAGE event was a tremendous success and we received numerous requests for a repeat visit.

TIAA Cref and GoMODELS a Friendly Presence at Farmers’ Market

GoGORILLA Media, in conjunction with TargetCast tcm, executed a promotion on behalf of TIAA-CREF, the leader in retirement planning for those in the academic, medical, cultural and research fields. This promotional event was held in Ann Arbor, MI at the Ann Arbor Farmers’ Market located at 315 Detroit St. On both dates, shoppers were engaged by 5 GoMODELS who greeted them at every entrance with a smile and a free branded GoTOTE BAG to use for their purchases. The models also directed traffic to a TIAA-CREF booth staffed by local TIAA-CREF representatives who answered questions on retirement planning. While at the booth, every person there was given an opportunity to win a free IPod buy guessing the number of apples that were in a 40 gallon barrel.

GoGORILLA Throws a Series of Custom Parties for Joseph Abboud

Menswear designer Joseph Abboud wanted to do something original and personable to promote suits in their new “Joe” line, a trendy and affordable label for young professionals. GoGORILLA created a series of 5 customized GoPARTIES to introduce “Joe” to a targeted New York audience. We secured 5 busy, fashionable after-work venues and promoted the events beforehand using GoMODELS and Lost Dog Posters. On the day of the parties, participating bars were outfitted with Joe-branded GoCOASTERS, GoNAPKINS, GoMONEY and indoor GoPOSTERS, male and female GoMODELS circulated offering catalogues, a special “Joe” shot was created and a raffle was held for customers to win suits. The results were an innovative and effective promotion for the Joe brand and the party was thoroughly enjoyed by all who attended.

Sweet & Low Taps GoGORILLA for Charity Event