December 23, 2011
GoGorilla Media had lots of fun planning and executing these and many other exciting campaigns. From branded food trucks to hot exotic dancers in a glass truck, this year’s campaigns made people across the country happy and created many memorable brand experiences. Social media played a huge role in most of these guerrilla marketing tactics. To drive traffic to events, GoGorilla promoted them through a large variety of social media outlets. QR codes were used to engage smart phone users and to give interested consumers access to more information on the spot.
September 16, 2011
Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August. The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French. Each treat represented one language from the Platinum launch roster. Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.” The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event. The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.
June 27, 2011
Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.
June 13, 2011
Rain Stencils are the newest creation by GoGORILLA. They are only visible once the sidewalk is wet. Rain stencils are the perfect medium for rainy months and for rainy markets. They can also be used as “hidden messages” in treasure hunts. Consumers of all ages will be wowed by these magic stencils, which are visible for up to four weeks. Contact GoGORILLA today for more info at 212-925-2420 or firstname.lastname@example.org.
May 12, 2011
Lady Gaga fans were in for a special treat while waiting in line to see their favorite pop star’s live show. To promote New York’s Institute of Technology, ten GoModels dressed as Lady Gaga look-alikes invaded the sold out Lady Gaga concert at the Nassau Coliseum on April 23rd, 2011. The GoModels were greeted by thousands of screaming fans. Teenagers were eager to take photos with our look-alikes commenting on how great all their outfits were. The GoModels distributed t-shirts and postcards and encouraged fans to log on to the NYIT facebook page to locate their photos. After the promotion, the facebook page had hundreds of fans commenting on the t-shirts and how much fun they all had with the Lady Gaga Flashmob.
April 26, 2011
In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.
April 25, 2011
Taxi cab riders found a special invitation for the launch event of Donna Karan’s new fragrance DKNY in the back of their cabs this past week. GoGORILLA Media placed one hundred GoCLINGS to invite passengers to visit Sephora’s Time Square location on April 22nd, at which they could have their photo taken with DKNY models Anja and Sasha. The clings were placed strategically on eye-level inside the taxi cabs and were seen by thousands of taxi cab passengers.
January 18, 2011
As gourmet food trucks pop up all over major cities in the US, the mobile restaurants have become more and more popular among city-dwellers, who appreciate good food on the go. Advertisers can benefit from this craze by designing their own food truck concept and treating the public to free snacks or beverages. Sponsored food trucks are a great way to create buzz, since consumers will instantly share their discovery with friends via Facebook or Twitter. Social media is key in creating a “following” for the food trucks.
For Heavenly Resort Lake Tahoe, GoGORILLA Media outfitted a licensed ice cream truck with a sno-cone machine and custom branding to push ski pass sales. The crew surprised people in the greater San Francisco area with Killabrew Black Cherry, Blueberry Galaxy and Mambo Lime sno-cones. Two improv actors entertained the public with funny performances and sno-cone eating competitions on-site. People stopped to watch the spectacle and formed lines to try the tasty treats. Sno-cone lovers were encouraged to follow the truck on Twitter and Facebook and purchase their lift tickets. The campaign was a huge success with all allotted ski passes sold, a large increase in followers and fans on Heavenly’s Facebook and Twitter pages, and tons of positive feedback from San Francisco citizens and the press.
January 7, 2011
To promote Assassin’s Creed among the gaming crowd, GoGORILLA Media created buzz on an unconventional level. A team of mock protesters took over the PAX Convention in Seattle and rocked the gaming world with their fun stunt. Equipped with picket signs and flyers, the “Rebuild Brotherhood” protesters rolled up in a branded van and took over the convention, a hilarious spectacle evolving out of nowhere. The improv actors demonstrated how a game’s multiplayer mode can destroy friendships and instead encouraged community spirit and fair-play. Gamers got into deep discussions with the protesters and appreciated and happily took free branded cookies and postcards. A mock protest is a highly effective way to attract attention that stops consumers in their tracks. So why not start an (advertising) revolution yourself? Call on GoGORILLA to fight for your right!
January 3, 2011
Kids love free stuff, in particular when it’s ultracool like the skate gear and skateboard “bling” Gotcha street teams gave away at Skater Point in Santa Barbara. The pretty brand ambassadors were welcomed by hundreds of kids and teens eager to get a hold of Gotcha giveaways. Among the popular items were sweatshirts, t-shirts, board shorts, hats, flip flops, and stickers. The street team encouraged kids to show them some tricks on their skateboards in return for free gear and dozens of skaters were happy to show off their skills. The spectacle drew widespread attention in Skater Park and teens rushed in from all angles once they heard that the Gotcha girls are on-site. The event created plenty of buzz among kids in Santa Barbara, which were sure to tell their friends about this positive brand experience, both in person and via social media sites.