July 10, 2012
GoGORILLA helped in the fight against breast cancer by organizing a pro-bono flash mob event for the Feel Your Boobies Foundation in New York City this spring. Stationed on the north end of Union Square, GoMODELs and volunteers connected hundreds of bras to form one of the longest bra chains in history and encouraged bystanders to participate in wrapping the bra chain around Union Square Park. Stretching over 2,100 feet, the bra chain successfully increased breast cancer awareness among New York City residents and was featured on Bloomberg TV and many other media outlets. Leading up to the event, GoGORILLA reached out to women across the country in a targeted social media campaign, asking them to come to the event and to donate their bras. As a result, we collected almost 700 bras on-site and in the mail from women all over the United States who wanted to help the cause. Women were able to dedicate the bras to a loved-one affected by breast cancer by writing their names on a pink ribbon and attaching it to the bra. All bras were donated to charity following the event.
Each year nearly 200,000 women are diagnosed with breast cancer and 5% of them are under the age of 40. Knowing your body (feeling your boobies) is one of the primary ways that breast lumps or other changes can be detected. Since mammograms generally are not recommended to screen for breast cancer until the age of 40, breast awareness is sometimes their only line of defense in finding a lump early. Find out more at feelyourboobies.com.
June 15, 2012
For two consecutive days the K&G Fashion Superstore’s big red ice cream truck hit the streets of Queens to promote the newest store opening at Jamaica Center. The food truck caused a great deal of buzz with hundreds of local shoppers & residents standing in line to receive a free scoop of Häagen-Dazs ice cream compliments of K&G. The delicious flavors offered included Chocolate, Vanilla, Cookies & Cream, Mint Chocolate Chip and Coconut Pineapple. Consumers had a chance to get 10% off their next purchase at K&G by texting the word “CHILL” to a code advertised on the truck itself and by the GoMODELS who helped spread the word to everyone in the area. The campaign was a huge success as it generated a vast amount of press and got locals excited about the new store opening in their neighborhood.
June 6, 2012
It can’t get any hotter than this. Two ripped GoMODELs dressed in nothing but jeans and dark angel wings seduced visitors to check out Simon and Schuster’s newest release of the “Hush Hush” series at the Book Expo America. Portraying fallen angel characters from the book, the hot studs charmed convention-goers with their smiles and handed out bookmarks and flyers with more information about the novel. The GoMODELs got a ton of attention from both expo visitors and press at New York City’s Jacob Javits Center. Many visitors stopped to chat with the fallen angels who readily posed for pictures with fans.
April 19, 2012
Panama City Beach and Daytona Beach were invaded by teams of GoMODELs this spring break, armed with tons of free swag to promote the bands Stellar Revival, Pink Floyd and Katy Perry. As if the bands weren’t popular enough, the teams gave out branded chap sticks, bottle openers, t-shirts, buttons, postcards, posters and a Stellar Revival CD to make sure they would be everyone’s favorite during Spring Break and beyond. The Daytona Wet T-shirt contest rocked to the the Stellar Revival CD and some contestants wore the promotional T-Shirts for the contest, which meant even more exposure for Stellar Revival.
April 10, 2012
To promote the New York International Auto Show this April, GoGORILLA Media dispatched an enthusiastic team of 4 GoMODELS to engage consumers in New York City. Attracted by free hot dogs and a luxury car on display, pedestrians were receptive to receiving more information about the Auto Show at the Jacob Javits Center. While consumers were queuing up for free hot dogs, the team had ample time to chat with them and to get them excited about the show. The team also handed out fliers with a $2 discount on tickets. Thanks to an exciting concept and professional execution, the promotion successfully generated hundreds of lasting impressions and tons of buzz among automobile fans in New York City.
February 6, 2012
NCC Media brightened the day for media buyers and planners around Manhattan with free Sprinkles cupcakes served from a food truck outside their offices. Over the course of five days from, the food truck team distributed 2,800 cupcakes in four delicious flavors to media staff in return for a coupon they had received from NCC. The cupcakes were topped with the NCC logo as well as the icon for I+, a new service NCC provides to reach television audiences more effectively. The food truck promotion created a memorable brand experience and huge buzz for NCC among agency professionals.
December 23, 2011
GoGorilla Media had lots of fun planning and executing these and many other exciting campaigns. From branded food trucks to hot exotic dancers in a glass truck, this year’s campaigns made people across the country happy and created many memorable brand experiences. Social media played a huge role in most of these guerrilla marketing tactics. To drive traffic to events, GoGorilla promoted them through a large variety of social media outlets. QR codes were used to engage smart phone users and to give interested consumers access to more information on the spot.
September 16, 2011
Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August. The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French. Each treat represented one language from the Platinum launch roster. Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.” The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event. The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.
June 27, 2011
Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.
June 13, 2011
Rain Stencils are the newest creation by GoGORILLA. They are only visible once the sidewalk is wet. Rain stencils are the perfect medium for rainy months and for rainy markets. They can also be used as “hidden messages” in treasure hunts. Consumers of all ages will be wowed by these magic stencils, which are visible for up to four weeks. Contact GoGORILLA today for more info at 212-925-2420 or firstname.lastname@example.org.