Twilight fans were met with a crunchy surprise when they went to see the latest part of the popular trilogy. GoGORILLA Media utilized GoMODELS handing out popcorn to promote AOL’s Moviefone at premiers across the nation for the Twilight Saga’s “Eclipse.” GoGORILLA set up popcorn stations with branded popcorn bags and pins in 9 US markets.  Both adults and kids were thrilled with the free giveaways and many continued to come back for more popcorn. The Twilight pins were a huge hit and most visitors attached them to their shirts right away. Movie fans were also encouraged to visit Moviefone.com to enter the sweepstakes to win free giveaways including an Eclipse script signed by cast members.

Sport Shake created a huge splash in Minnesota this past year. GoGORILLA organized 28 events over a period of six months that took place at various Minnesota high school football games, hockey games and tailgating events. The Sport Shake events featured a branded vehicle, signage, basketball hoops, frisbee games and plenty of Sport Shakes samples to go around. The drink was a huge hit. Kids and parents alike raved about the drink and eagerly performed jumping jacks and push-ups to receive free samples. Our fun GoMODELs worked the events together with the Original Sport Shake Coach in a 70s style tracksuit. The outgoing team got everyone excited about the flavourful sports drink.

Personal Interaction With Consumers is Priceless

Go MODELS from GoGORILLA Media are a great way to add a personal touch to your next marketing campaign. This is a great way to launch a new product or introduce a service. Street Teams will meet and greet the public and hand out samples of your product. These Brand Ambassadors are pleasant and professional and will be able to answer any questions regarding the product. GoMODELS are the prefect way to get your product directly into the hands of consumers through interactive guerrilla marketing.

How to Break Through the Advertising Clutter

Today’s consumers are hit with advertising messages all day long and most have learned how to tune it out. GoMODELS are a form of alternative advertising that uses street teams to interact with consumers right in the market place. Brand Ambassadors go to local malls and shopping districts to hand out product samples and talk with the people. It is a kind of guerilla marketing that reaches a huge number of shoppers without the hard sell. They are articulate and enthusiastic and convey a friendly attitude that promotes your product or service in a positive way.

Flash Mobs, Mock Protests and Fun Stunts Take Consumers By Surprise

GoGORILLA trains their GoMODELS to use interesting out of home advertising techniques that surprise shoppers. Some GoMODELS are actors who play specific characters as they bring drama and intrigue to a promotion. They may create a fake protest or a flash mob that suddenly attracts attention on a busy street or in a retail store. One example was a fake protest that was part of Travelocity’s guerilla marketing campaign to support its Gnome Mascot.

GoMODEL Campaigns on National Television

Many businesses like to use this type of alternative advertising to emphasize their message and create a buzz. These kinds of stunts tend to get picked up by traditional media outlets as well as go viral on the Internet. Sometimes GoGORILLA sends their performers and GoMODELS to television shows and they often are successful at getting on camera for product promotion.

Involving Consumers Creates Fun, Longlasting Memories

Other GoMODELS are performers who work to attract attention and are often used at events such as conventions to bring potential clients to a specific booth. They may use a wide range of out of home advertising methods and techniques to entice customers over including fun activities like juggling or card tricks. They also may wear costumes to attract attention. GoGORILLA also uses professionals in their street teams to promote a product or service. One example is free massages, given by licensed massage therapists. In a New York promotion brand ambassadors handed out newspapers to busy workers in the financial district. This turned out to be a very effective guerrilla marketing campaign.

GoMODELS are HOT!

GoMODELS are often models in the traditional sense, whose good looks can attract attention and bring in additional customers. One memorable promotion had street teams dressed as candy stripers that handed out prescriptions for better television service.  GoGORILLA street teams of Brand Ambassadors and GoMODELS are a great way to promote a business or launch a new product. The enthusiastic and articulate brand ambassadors can be the main attraction or a great addition to a strong and effective guerrilla marketing promotion.

Reelz brought the movie spirit to Ad Agencies in New York, Los Angeles, and Chicago with their branded concession stands. Media buyers and planners at the agencies were happily surprised to receive popcorn, candy, and soda as an afternoon snack. The event was a welcome break in their day and a chance to catch up with colleagues who gathered at the Reelz event. The campaign featured a branded concession stand, a popcorn machine with custom popcorn bags, logo cups, and branded candy as well as a red carpet to complete the movie theater experience.

A fierce Storm is coming to New York City!

From Smartphone manufacturer Blackberry, the new Storm is a revolutionary clickable touchscreen Smartphone that will leave the iPhone in the dust! To launch the Storm and introduce it to an early-adopter/trendsetting audience, Blackberry approached GoGorilla Media to arrange partnerships with 35 of the trendiest shops in New York by placing Blackberry displays in the showrooms - afterall, where else are you going to find the trendiest of trendsetters but New York City! GoGorilla then deployed Blackberry’s fun scavenger hunt throughout the stores — a contest that lasted for 10 days and drove thousands of people to visit the stores and enter secret codes for a chance to win a variety of prizes inlcuding the Storm itself.

Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

How Are You Going to Fill In Your Brackets?

For a few weeks in June, Microsoft had GoMODELS in Orlando, San Francisco and Breckenridge asking just that! With enormous white brackets and our brand ambassadors giving away complimentary t-shirts and clings, it was hard for convention-goers in the three cities to not take notice. Curiosity ran high, and the buzz around www.fillthebrackets.com had people rushing off to the nearest computer to check out the site.

Digital Showcase Brings Out the Techies

To inform New Yorkers about the Digital Downtown showcase, GoMODELS hit the streets of lower Manhattan. Targeting the Financial District, South Street Seaport and Battery Park, GoMODELS informed both New Yorkers and tourists of the showcase that featured the newest in consumer electronics. People were clearly excited about the opportunity to learn more about the convention and set their sights on new digital products!

A&E Grabs Attention with Free Ice Cream

Nothing makes a summer day quite like ice cream…and when that ice cream is free and delivered to your office midday, well, it just doesn’t get much better! In promotion of all the great programming at AETN, GoICECREAM made stops at lucky advertising agencies in New York City. Media buyers and planners were thrilled to get the sweet treat from the branded ice cream cart located right in their building; and the branded cups and napkins got people talking about their favorite A&E shows.

The Peloton Comes to Boulder CO in Style

On a beautiful, warm day in May, GoMODELS took to the streets of the annual Boulder Creek Festival to promote the area’s newest community: The Peloton. The eye-catching hot pink flyers were a hit with the festival-goers, and everyone was excited to learn more about The Peloton, the Block Party celebrating the new community and to set their sights on Boulder’s only rooftop pool.