GoGORILLA helped in the fight against breast cancer by organizing a pro-bono flashmob event for the Feel Your Boobies Foundation in New York City this spring. Stationed on the north end of Union Square, we connected hundreds of bras to form one of the longest bra chains in history encouraging bystanders to participate in wrapping the bra chain around the park.  Stretching over 2,100 feet, the bra chain flashmob successfully increased breast cancer awareness among New York City residents and was featured on Bloomberg TV and many other media outlets.  Leading up to the event, GoGORILLA reached out to women across the country in a targeted social media campaign, asking them to come to the event and to donate their bras.  As a result, we collected almost 700 bras on-site and in the mail from women all over the United States that wanted to help the cause.  Women were able to dedicate the bras to a loved-one affected by breast cancer by writing their names on a pink ribbon and attaching it to the bra.  All bras were donated to charity following the event.

Each year nearly 200,000 women are diagnosed with breast cancer and 5% of them are under the age of 40. Knowing your body (feeling your boobies) is one of the primary ways that breast lumps or other changes can be detected. Since mammograms generally are not recommended to screen for breast cancer until the age of 40, breast awareness is sometimes their only line of defense in finding a lump early.

To promote the New York International Auto Show this April, GoGORILLA Media dispatched an enthusiastic team of 4 GoMODELS to engage consumers in New York City. Attracted by free hot dogs and a luxury car on display, pedestrians were receptive to receiving more information about the Auto Show at the Jacob Javits Center. While consumers were queuing up for free hot dogs, the team had ample time to chat with them and to get them excited about the show. The team also handed out fliers with a $2 discount on tickets. Thanks to an exciting concept and professional execution, the promotion successfully generated hundreds of lasting impressions and tons of buzz among automobile fans in New York City.

NCC Media brightened the day for media buyers and planners around Manhattan with free Sprinkles cupcakes served from a food truck outside their offices. Over the course of five days from, the food truck team distributed 2,800 cupcakes in four delicious flavors to media staff in return for a coupon they had received from NCC. The cupcakes were topped with the NCC logo as well as the icon for I+, a new service NCC provides to reach television audiences more effectively. The food truck promotion created a memorable brand experience and huge buzz for NCC among agency professionals.

GoGorilla Media had lots of fun planning and executing these and many other exciting campaigns.  From branded food trucks to hot exotic dancers in a glass truck, this year’s campaigns made people across the country happy and created many memorable brand experiences.  Social media played a huge role in most of these guerrilla marketing tactics.  To drive traffic to events, GoGorilla promoted them through a large variety of social media outlets.  QR codes were used to engage smart phone users and to give interested consumers access to more information on the spot.

Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August.  The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French.  Each treat represented one language from the Platinum launch roster.  Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.”  The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event.  The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.

Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.

Rain Stencils are the newest creation by GoGORILLA.  They are only visible once the sidewalk is wet.  Rain stencils are the perfect medium for rainy months and for rainy markets.  They can also be used as “hidden messages” in treasure hunts.  Consumers of all ages will be wowed by these magic stencils, which are visible for up to four weeks.  Contact GoGORILLA today for more info at 212-925-2420 or info@gogorillamedia.com.

Lady Gaga fans were in for a special treat while waiting in line to see their favorite pop star’s live show. To promote New York’s Institute of Technology, ten GoModels dressed as Lady Gaga look-alikes invaded the sold out Lady Gaga concert at the Nassau Coliseum on April 23rd, 2011. The GoModels were greeted by thousands of screaming fans. Teenagers were eager to take photos with our look-alikes commenting on how great all their outfits were. The GoModels distributed t-shirts and postcards and encouraged fans to log on to the NYIT facebook page to locate their photos. After the promotion, the facebook page had hundreds of fans commenting on the t-shirts and how much fun they all had with the Lady Gaga Flashmob.

In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.

Taxi cab riders found a special invitation for the launch event of Donna Karan’s new fragrance DKNY in the back of their cabs this past week.  GoGORILLA Media placed one hundred GoCLINGS to invite passengers to visit Sephora’s Time Square location on April 22nd, at which they could have their photo taken with DKNY models Anja and Sasha. The clings were placed strategically on eye-level inside the taxi cabs and were seen by thousands of taxi cab passengers.