Final Draft Uses GoCARDS to Get Specific

A perfect example of GoGORILLA’s ability to surgically target a demographic, Final Draft screenwriting software employed GoCARD Custom Distribution in Toronto during the Toronto Film Festival. Our distribution team placed single-pocket displays in 27 cafes, restaurants, retail and food shops, and we were able to reach festival-goers (all of them aspiring screenwriters) by the thousands!

GoZARFS Employed to Reach College Target

The goal of this campaign was to promote Concordia University in Minneapolis and St. Paul using branded GoZARF coffee sleeves. Through a customized distribution of the GoZARFS in 50 coffee shops and delis in the Twin Cities region, we targeted customers who might be considering college options.

MN Utility Advertises on GoZARF Coffee Sleeves

The goal of this campaign was to promote Center Point Energy through a distribution of GoZarfs (coffee sleeves) to coffee shops and diners throughout St. Paul, MN. Distribution was completed in 2 separate waves to prolong Center Point’s GoZARF presence in participating venues.

Advertising That Stands Out

Every business has to do some advertising if they hope to find success and stay afloat. In the old days this might mean putting a print ad in the local paper or a short promo on radio or television. Today businesses need to utilize a wider variety of advertising, and GoGORILLA is the perfect place to put together an effective guerrilla marketing campaign.  GoGORILLA can use traditional techniques to create powerful and effective guerrilla marketing promotions. One example is Deli Media Advertising which includes all kinds of practical and promotional items like coffee sleeves, coffee cups, deli bags, floor vinyls, GoMONEY dollar bill advertising and window clings.

Each Deli Media Ad Creates Hundreds of Impressions While Being Carried Around

Every consumer has seen a carryout bag with imprinted with the name of the restaurant, but GoGORILLA takes this traditional marketing method to a new level. We put brand logos and ads on deli items, such as cups, coffee sleeves and deli bags, and then mass distribute them to delis and coffee shops throughout a city. We have used this alternative advertising technique to promote movies, products, radio stations and all sorts of services. 

Deli Media Cannot Be Missed

Deli media get noticed because they are typically carrying take-away items, such as coffee and sandwiches.  The message is visible to others on the subway, bus, and street on the way to work and then at the workplace once it sits on consumers’ desks.  This maximum exposure is what makes deli media so effective. Window Clings get seen by anyone entering and leaving a deli or corner store.  They are great for point-of-purchase product promotions. Wrigley, Big Red, Jolt and many other brands have used deli media successfully to boost sales of products, often combining deli media with sidewalk advertising to double the effect. 

A Coffee Sleeve Camera?

GoGORILLA Deli Media are very versatile.  You can combine them to create buzz-worthy campaigns like Olympus, whose coffee sleeve were die-cut to look like a camera and wrapped around 4 color cups with beautiful ocean, wildlife and firework creatives.  By sliding the coffee sleeve around the cup, consumers were able to “capture” certain parts of the creative like in a photo.  Companies can even use deli media in combination with a reverse graffiti or clean graffiti campaign to increase exposure for their product of service. The best guerilla marketing promotions use a combination of tried and true advertising and cutting edge methods. GoGORILLA is the one stop shop for a variety of advertising such as reverse graffiti, out of home advertising, or sidewalk promotions.

Coupons and Text Message Promotions Let You Measure The Success

Deli advertising items can even include interactive games or promotions to draw consumers to a website. One business used the GoGORILLA Deli Media items to give away festival tickets through a text messaging campaign. This is a great way to build a multi leveled guerilla marketing promotion and get the message spread to a vast audience.

Bar and Deli Media Offer Targeted Coverage

The goal of this campaign was to promote JACK FM using branded GoZARF coffee sleeves, GoNAPKINS and GoCOASTERS. This was accomplished through a customized distribution of both GoZARFS in 50 coffee shops and delis and GoNAPKINS and GoCOASTERS in 20 bars, clubs and restaurants in the San Diego, CA Market. This insured that patrons of either type of venue would get exposure to our campaign before work when they get their breakfast, and again after they go out for drinks and dinner after work!

D.C. Tourism Stages a Multi-Faceted Campaign in New York

When the tourism bureau of Washington D.C. needed to turn heads in New York, they called GoGORILLA. We put together a campaign that included GoMODELS handing out branded GoCARDS, GoMONEY put into circulation via local venues, GoCLINGS gracing the windows of many more businesses, and, as a press-generating special feature, Fine Art Painters and Fun Art Caricaturists working in public and incorporating Washington landmarks in their creations. New Yorkers had many, many reasons to think of DC for their next trip!

Bodyworlds uses multiple GoGORILLA strategies in Houston

The sensational exhibit “Bodyworlds” announced its arrival at The Houston Museum of Natural Science via branded GoZARFS (Coffee Sleeves) and GoCOASTERS. The Bar and Deli Media were distributed to Coffee Shops and Bars throughout the market, creating added interest in this phenomenal biological exposition.

Appears on GoMONEY and GoCUPS

To promote new HSBC Branches in 4 markets, the popular bank employed GoMONEY (the distribution of branded US currency in targeted retail venues) and branded GoCUPS distributed to coffee shops, delis and convenience stores in the area of the branches. The media were a huge success and received much comment in host venues, with many of the GoMONEY stickered singles making their way to the branches they advertised!

A&E Promotes D.O.G. Via Thousands of GoBAGS

GoGORILLA is famous for media that take advantage of the constant foot-traffic and endless small purchases of convenience stores and delis, and GoBAGS proved to be a perfect fit for A&E’s series “DOG the Bounty Hunter.” We distributed DOG GoBAGS to 300 venues, and they were handed out with nearly every purchase and often displayed prominently at Point-of-Sale.

Diner Focus for History Channel Campaign

For its documentary on Alexander the Great, 31 Greek diners in eight different markets were picked by The History Channel as venues to advertise the program through the use of branded posters, menu inserts and placemats. The interactive GoPLACEMATS featured a quiz, indoor GoPOSTERS were hung throughout the restaurants, GoMENU INSERTS were featured and select establishments even gave out Alexander-branded GoCOUPONS.