When Food Network Takes Advantage of GoICE CREAM

To promote the Food Network in the 3 major markets to 18 different advertising agencies from June 1 until June 22, 2006, agency employees were treated to free gourmet ice cream courtesy of GoGORILLA’s branded GoICE CREAM promotion. With unusually delicious flavors such as Strawberry Oreo, Blueberry Muffin Batter, Cupcake, Pizza and Chocolate Smores, media planners and buyers especially enjoyed this afternoon treat, all served with Food Network branded napkins and 4 oz. serving cups.

GoCAFE Delights Media Buyers Where They Work

By visiting 6 major advertising agencies in New York City with our fully branded GoCAFE Cart, GoGORILLA Media provided ESPN with an original and appealing way to inform media buyers of the network’s new features. Free cappuccinos, lattes and espressos were served in branded GoCUPS, with GoSUGAR PACKETS and GoNAPKINS to go with them. We even added complimentary biscotti, ensuring a much-appreciated campaign reached its key audience.

TV Land’s GoCAFE Promotion Hit with Media Buyers

GoGORILLA promoted TV Land and TV Guide’s “The 100 Most Unexpected TV Moments” to media buyers via its famous GoCAFE Coffee Cart. We visited 10 major agencies in New York with our fully branded GoCART, and treated buyers to free cappuccinos, lattes and espressos served in branded GoCUPS. In addition to premium coffees, complimentary biscotti was served at all agencies. And as an additional value-added feature, breakfast platters featuring bagels, pastries and spreads were provided at several key agencies as well, a big hit with the hungry crowds of buyers!

GoICE CREAM Employed to Charm Media Buyers

The Discovery Network sought to promote each of its channels in 4 major markets to 23 different advertising agencies. Agency employees were treated to free ice cream with unusually delicious toppings that corresponded to the 13 different Discovery networks. The ice cream was served with Discovery Channel branded napkins and cups, and delivered in-house to top agencies in a Discovery Channel branded GoICECREAM cart

GoICE CREAM Courtesy of GoGORILLA

Targeting 17 different advertising agencies in 3 major Markets, this GoICE CREAM campaign got the Food Network’s message across to media buyers. Agency employees were treated to free gourmet ice cream with unusually delicious flavors, all served with Food Network branded napkins and cups. The ice cream was also housed in a branded GoICE CREAM cart and served, as always, by friendly and enthusiastic GoMODELS.

Network Targets Agencies With Viral Campaign

To promote the WE network to planners and buyers at 8 different agencies in New York City, GoSIDEWALK stencils were stealthily put down on nearby sidewalks well in advance of the morning commute. Locations leading from transportation hubs surrounding these agencies to the agencies themselves were targeted, allowing agency personnel to follow a WE trail to work. The stencils, in alternating colors of green and blue, measured 16″ wide by 12″ tall and were applied an average of 10 feet apart.

WE Network Employs GoCAFE