Technology Firm Uses GoCAFE to Give Conference-Goers a Break

Hewlett Packard used GoCAFE to target technology conference attendees at the Brooklyn Bridge Marriot in New York.  Surrounded by HP’s witty branding on the GoCAFE cart, GoCUPS, and nearby GoPOSTERS, our team served not only gourmet coffee but also energy-boosting, branded Powerbars to help get people through the day. Both coffee and Power Bars were enormously popular and our staff were repeatedly thanked for the pick-me-up. Their response: “Don’t thank me, thank HP!

GoGORILLA Rubs Shoulders in Top Agencies

In order to promote the Fine Living Network to top advertising agencies in New York, GoGORILLA arranged for experienced massage therapists to offer complimentary back/neck massages to media buyers in the national broadcast groups of six firms. We set up a simple web page for employees to book appointments, and transformed agency conference rooms into Fine Living with dimmed lights, soft music, Fine Living posters, and scented candles. After each massage employees were offered a glass of water, given a lavender scented candle in a Fine Living Tin, and entered into a raffle. They went away de-stressed and im-pressed.

Forbes Uses Coffee Jetpaks to Reach Ad Agency Personnel

Forbes Magazine, with the help of GoGORILLA Media, created the “Wake Up And Smell The Capitalism” campaign, targeting 17 advertising agencies in New York City. Employing 6 GoJETPACK street teams, we distributed fresh coffee, pamphlets and colorful campaign pins to ad execs, managers, planners and buyers as they entered and left their office buildings. The campaign put the perfect cap on the Monday morning with such positive feedback as “Thanks for the jump start!”, “What a great start to a Monday morning!”, “I love Capitalism!!” The buzz rapidly spread inside too, with people coming from inside the buildings to get their cup of joe and more information about the Forbes cause.

CFO Targets Financial Firm CIT with GoCAFE

The goal of this campaign was to promote CFO Magazine at two corporate offices of the financial firm CIT. Using our unique GoCAFE program, employees of CIT were treated to a branded gourmet coffee experience. Approximately 600 cups of coffee were served at each branch and people could take a free copy of CFO Magazine from a nearby display, which included an advertisement from CIT.

Microsoft Stages USB Drive Drop at CES Convention in Las Vegas

The Consumer Electronics Show in Las Vegas is a place to see and be seen for tech companies, and none other than Microsoft tapped GoGORILLA for the kind of stealthy campaign we’re known for. By cleverly dropping branded pen drives where convention-goers would find them, Microsoft got a useful premium complete with a presentation into the hands of thousands of people. Target areas included both inside and outside the convention hall, the Vegas monorail, nearby hotels and casino floors as well as phone booths and sidewalks thick with convention foot traffic. The drives were picked up within minutes, and were so popular our distributors had trouble keeping a low profile!

The Radio Ad Bureau Communicates to Top Agencies Through Coffee

Over 2 weeks, the Radio Advertising Bureau treated 6 of the top Advertising Agencies in the world to freshly made cappuccino, espresso and other coffee drinks. GoGORILLA set up a fully stocked Coffee Cart and assorted cookies and biscotti as part of its GoCAFE Advertising Program. 2 skilled Baristas served media planners and buyers of radio advertising. Each location was carefully chosen in order to maximize the RAB’s Agency exposure. Bbranded coffee cups, napkins and sugar packets were included, and the RAB was truly able to get its message across to people who count!

When Food Network Takes Advantage of GoICE CREAM

To promote the Food Network in the 3 major markets to 18 different advertising agencies from June 1 until June 22, 2006, agency employees were treated to free gourmet ice cream courtesy of GoGORILLA’s branded GoICE CREAM promotion. With unusually delicious flavors such as Strawberry Oreo, Blueberry Muffin Batter, Cupcake, Pizza and Chocolate Smores, media planners and buyers especially enjoyed this afternoon treat, all served with Food Network branded napkins and 4 oz. serving cups.

GoCAFE Delights Media Buyers Where They Work

By visiting 6 major advertising agencies in New York City with our fully branded GoCAFE Cart, GoGORILLA Media provided ESPN with an original and appealing way to inform media buyers of the network’s new features. Free cappuccinos, lattes and espressos were served in branded GoCUPS, with GoSUGAR PACKETS and GoNAPKINS to go with them. We even added complimentary biscotti, ensuring a much-appreciated campaign reached its key audience.

TV Land’s GoCAFE Promotion Hit with Media Buyers

GoGORILLA promoted TV Land and TV Guide’s “The 100 Most Unexpected TV Moments” to media buyers via its famous GoCAFE Coffee Cart. We visited 10 major agencies in New York with our fully branded GoCART, and treated buyers to free cappuccinos, lattes and espressos served in branded GoCUPS. In addition to premium coffees, complimentary biscotti was served at all agencies. And as an additional value-added feature, breakfast platters featuring bagels, pastries and spreads were provided at several key agencies as well, a big hit with the hungry crowds of buyers!

GoICE CREAM Employed to Charm Media Buyers

The Discovery Network sought to promote each of its channels in 4 major markets to 23 different advertising agencies. Agency employees were treated to free ice cream with unusually delicious toppings that corresponded to the 13 different Discovery networks. The ice cream was served with Discovery Channel branded napkins and cups, and delivered in-house to top agencies in a Discovery Channel branded GoICECREAM cart