November 28, 2005
Corporate Advertising - GoGORILLA Wake-up Call
TV Land’s GoCAFE Promotion Hit with Media Buyers
GoGORILLA promoted TV Land and TV Guide’s “The 100 Most Unexpected TV Moments” to media buyers via its famous GoCAFE Coffee Cart. We visited 10 major agencies in New York with our fully branded GoCART, and treated buyers to free cappuccinos, lattes and espressos served in branded GoCUPS. In addition to premium coffees, complimentary biscotti was served at all agencies. And as an additional value-added feature, breakfast platters featuring bagels, pastries and spreads were provided at several key agencies as well, a big hit with the hungry crowds of buyers!
September 7, 2005
Corporate Advertising - The Discovery of Ice Cream at Work
GoICE CREAM Employed to Charm Media Buyers
The Discovery Network sought to promote each of its channels in 4 major markets to 23 different advertising agencies. Agency employees were treated to free ice cream with unusually delicious toppings that corresponded to the 13 different Discovery networks. The ice cream was served with Discovery Channel branded napkins and cups, and delivered in-house to top agencies in a Discovery Channel branded GoICECREAM cart
June 30, 2005
Corporate Advertising - Food Network Uses Food to Win Over Agencies
GoICE CREAM Courtesy of GoGORILLA
Targeting 17 different advertising agencies in 3 major Markets, this GoICE CREAM campaign got the Food Network’s message across to media buyers. Agency employees were treated to free gourmet ice cream with unusually delicious flavors, all served with Food Network branded napkins and cups. The ice cream was also housed in a branded GoICE CREAM cart and served, as always, by friendly and enthusiastic GoMODELS.
