A&E Grabs Attention with Free Ice Cream

Nothing makes a summer day quite like ice cream…and when that ice cream is free and delivered to your office midday, well, it just doesn’t get much better! In promotion of all the great programming at AETN, GoICECREAM made stops at lucky advertising agencies in New York City. Media buyers and planners were thrilled to get the sweet treat from the branded ice cream cart located right in their building; and the branded cups and napkins got people talking about their favorite A&E shows.

New York City Citi Group Employees Wake Up to Free Wall Street Journals

On May 12th, GoMODELS handed out complimentary Wall Street Journals to Citi Group employees on their way in to work. The papers were decked out in colorful red wrappers, and were definitely the right way to start off the rainy day for the dedicated Citi Group employees!

GoGORILLA Brings Team of Massage Therapists to CNN

On November 12th the employees at 1 CNN Plaza in Atlanta were treated to free massages courtesy of CNN’s Morning Express with Robin Meade. This event featured 10 massage therapists from the Atlanta area who worked their “magic” on 280 CNN employees. Employees would rise from the chairs “feeling like a new person.” This exiciting event generated buzz around the building, which contributed to the contstant flow of people on line waiting to get massages. CNN’s GoMASSAGE event was a tremendous success and we received numerous requests for a repeat visit.

Mercer Employees Get Free Wall Street Journals from GoMODELS

The purpose of this GoMODEL campaign was to simultaneously promote the Wall Street Journal as well as Mercer, an advertiser, as part of an added value package. GoMODELS handed out free copies on the 35th floor of Mercer’s 1166 6th Ave. office building in New York, directly in front of the 1166 Café, where employees go to get their morning coffee. GoMODELS informed them of Mercer’s ad, which they were very interested to see.

Technology Firm Uses GoCAFE to Give Conference-Goers a Break

Hewlett Packard used GoCAFE to target technology conference attendees at the Brooklyn Bridge Marriot in New York.  Surrounded by HP’s witty branding on the GoCAFE cart, GoCUPS, and nearby GoPOSTERS, our team served not only gourmet coffee but also energy-boosting, branded Powerbars to help get people through the day. Both coffee and Power Bars were enormously popular and our staff were repeatedly thanked for the pick-me-up. Their response: “Don’t thank me, thank HP!

GoGORILLA Rubs Shoulders in Top Agencies

In order to promote the Fine Living Network to top advertising agencies in New York, GoGORILLA arranged for experienced massage therapists to offer complimentary back/neck massages to media buyers in the national broadcast groups of six firms. We set up a simple web page for employees to book appointments, and transformed agency conference rooms into Fine Living with dimmed lights, soft music, Fine Living posters, and scented candles. After each massage employees were offered a glass of water, given a lavender scented candle in a Fine Living Tin, and entered into a raffle. They went away de-stressed and im-pressed.

CFO Targets Financial Firm CIT with GoCAFE

The goal of this campaign was to promote CFO Magazine at two corporate offices of the financial firm CIT. Using our unique GoCAFE program, employees of CIT were treated to a branded gourmet coffee experience. Approximately 600 cups of coffee were served at each branch and people could take a free copy of CFO Magazine from a nearby display, which included an advertisement from CIT.

The Radio Ad Bureau Communicates to Top Agencies Through Coffee

Over 2 weeks, the Radio Advertising Bureau treated 6 of the top Advertising Agencies in the world to freshly made cappuccino, espresso and other coffee drinks. GoGORILLA set up a fully stocked Coffee Cart and assorted cookies and biscotti as part of its GoCAFE Advertising Program. 2 skilled Baristas served media planners and buyers of radio advertising. Each location was carefully chosen in order to maximize the RAB’s Agency exposure. Bbranded coffee cups, napkins and sugar packets were included, and the RAB was truly able to get its message across to people who count!

When Food Network Takes Advantage of GoICE CREAM

To promote the Food Network in the 3 major markets to 18 different advertising agencies from June 1 until June 22, 2006, agency employees were treated to free gourmet ice cream courtesy of GoGORILLA’s branded GoICE CREAM promotion. With unusually delicious flavors such as Strawberry Oreo, Blueberry Muffin Batter, Cupcake, Pizza and Chocolate Smores, media planners and buyers especially enjoyed this afternoon treat, all served with Food Network branded napkins and 4 oz. serving cups.

GoCAFE Delights Media Buyers Where They Work

By visiting 6 major advertising agencies in New York City with our fully branded GoCAFE Cart, GoGORILLA Media provided ESPN with an original and appealing way to inform media buyers of the network’s new features. Free cappuccinos, lattes and espressos were served in branded GoCUPS, with GoSUGAR PACKETS and GoNAPKINS to go with them. We even added complimentary biscotti, ensuring a much-appreciated campaign reached its key audience.