Reelz brought the movie spirit to Ad Agencies in New York, Los Angeles, and Chicago with their branded concession stands. Media buyers and planners at the agencies were happily surprised to receive popcorn, candy, and soda as an afternoon snack. The event was a welcome break in their day and a chance to catch up with colleagues who gathered at the Reelz event. The campaign featured a branded concession stand, a popcorn machine with custom popcorn bags, logo cups, and branded candy as well as a red carpet to complete the movie theater experience.

Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

How Are You Going to Fill In Your Brackets?

For a few weeks in June, Microsoft had GoMODELS in Orlando, San Francisco and Breckenridge asking just that! With enormous white brackets and our brand ambassadors giving away complimentary t-shirts and clings, it was hard for convention-goers in the three cities to not take notice. Curiosity ran high, and the buzz around www.fillthebrackets.com had people rushing off to the nearest computer to check out the site.

A&E Grabs Attention with Free Ice Cream

Nothing makes a summer day quite like ice cream…and when that ice cream is free and delivered to your office midday, well, it just doesn’t get much better! In promotion of all the great programming at AETN, GoICECREAM made stops at lucky advertising agencies in New York City. Media buyers and planners were thrilled to get the sweet treat from the branded ice cream cart located right in their building; and the branded cups and napkins got people talking about their favorite A&E shows.

New York City Citi Group Employees Wake Up to Free Wall Street Journals

On May 12th, GoMODELS handed out complimentary Wall Street Journals to Citi Group employees on their way in to work. The papers were decked out in colorful red wrappers, and were definitely the right way to start off the rainy day for the dedicated Citi Group employees!

GoGORILLA Brings Team of Massage Therapists to CNN

On November 12th the employees at 1 CNN Plaza in Atlanta were treated to free massages courtesy of CNN’s Morning Express with Robin Meade. This event featured 10 massage therapists from the Atlanta area who worked their “magic” on 280 CNN employees. Employees would rise from the chairs “feeling like a new person.” This exiciting event generated buzz around the building, which contributed to the contstant flow of people on line waiting to get massages. CNN’s GoMASSAGE event was a tremendous success and we received numerous requests for a repeat visit.

Mercer Employees Get Free Wall Street Journals from GoMODELS

The purpose of this GoMODEL campaign was to simultaneously promote the Wall Street Journal as well as Mercer, an advertiser, as part of an added value package. GoMODELS handed out free copies on the 35th floor of Mercer’s 1166 6th Ave. office building in New York, directly in front of the 1166 Café, where employees go to get their morning coffee. GoMODELS informed them of Mercer’s ad, which they were very interested to see.

Technology Firm Uses GoCAFE to Give Conference-Goers a Break

Hewlett Packard used GoCAFE to target technology conference attendees at the Brooklyn Bridge Marriot in New York.  Surrounded by HP’s witty branding on the GoCAFE cart, GoCUPS, and nearby GoPOSTERS, our team served not only gourmet coffee but also energy-boosting, branded Powerbars to help get people through the day. Both coffee and Power Bars were enormously popular and our staff were repeatedly thanked for the pick-me-up. Their response: “Don’t thank me, thank HP!

GoGORILLA Rubs Shoulders in Top Agencies

In order to promote the Fine Living Network to top advertising agencies in New York, GoGORILLA arranged for experienced massage therapists to offer complimentary back/neck massages to media buyers in the national broadcast groups of six firms. We set up a simple web page for employees to book appointments, and transformed agency conference rooms into Fine Living with dimmed lights, soft music, Fine Living posters, and scented candles. After each massage employees were offered a glass of water, given a lavender scented candle in a Fine Living Tin, and entered into a raffle. They went away de-stressed and im-pressed.

Forbes Uses Coffee Jetpaks to Reach Ad Agency Personnel

Forbes Magazine, with the help of GoGORILLA Media, created the “Wake Up And Smell The Capitalism” campaign, targeting 17 advertising agencies in New York City. Employing 6 GoJETPACK street teams, we distributed fresh coffee, pamphlets and colorful campaign pins to ad execs, managers, planners and buyers as they entered and left their office buildings. The campaign put the perfect cap on the Monday morning with such positive feedback as “Thanks for the jump start!”, “What a great start to a Monday morning!”, “I love Capitalism!!” The buzz rapidly spread inside too, with people coming from inside the buildings to get their cup of joe and more information about the Forbes cause.