Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

Reelz brought the movie spirit to Ad Agencies in New York, Los Angeles, and Chicago with their branded concession stands. Media buyers and planners at the agencies were happily surprised to receive popcorn, candy, and soda as an afternoon snack. The event was a welcome break in their day and a chance to catch up with colleagues who gathered at the Reelz event. The campaign featured a branded concession stand, a popcorn machine with custom popcorn bags, logo cups, and branded candy as well as a red carpet to complete the movie theater experience.

Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

How Are You Going to Fill In Your Brackets?

For a few weeks in June, Microsoft had GoMODELS in Orlando, San Francisco and Breckenridge asking just that! With enormous white brackets and our brand ambassadors giving away complimentary t-shirts and clings, it was hard for convention-goers in the three cities to not take notice. Curiosity ran high, and the buzz around www.fillthebrackets.com had people rushing off to the nearest computer to check out the site.

A&E Grabs Attention with Free Ice Cream

Nothing makes a summer day quite like ice cream…and when that ice cream is free and delivered to your office midday, well, it just doesn’t get much better! In promotion of all the great programming at AETN, GoICECREAM made stops at lucky advertising agencies in New York City. Media buyers and planners were thrilled to get the sweet treat from the branded ice cream cart located right in their building; and the branded cups and napkins got people talking about their favorite A&E shows.

New York City Citi Group Employees Wake Up to Free Wall Street Journals

On May 12th, GoMODELS handed out complimentary Wall Street Journals to Citi Group employees on their way in to work. The papers were decked out in colorful red wrappers, and were definitely the right way to start off the rainy day for the dedicated Citi Group employees!

How to Spice Up Presentations and Client Meetings

‘In Office promotions’ are a great way for advertisers to inform their clients about new services or simply to remind them that they are valued clients. During the TV Upfronts each year in May, TV Networks take advantage of GoGORILLA’s In-Agency promotions and treat media buyers and/or planners to snacks while presenting their newest programming. GoGORILLA Media has over 10 years experience in getting their clients promotions into ad agencies and has built relationships with agency staff to organize unique events.

Why GoGORILLA?

A well-established relationship between the advertising vendors and agencies helps a lot when it comes to setting up timings for such promotions. Once dates are finalized, invitations are sent out to the employees. This is usually done around a week before representatives from the advertising company come for a visit. One of the factors which decides whether the promotion will succeed or not, is the way it is executed. GoGORILLA custom brands coffee, bar, or ice cream carts and can create a custom event for any advertiser.

Making A Splash With a Custom Event

GoGORILLA uses different techniques of in-office promotions to match the brand identity and campaign goals. For ReelzChannel, a TV network all about movies, GoGORILLA set up a concession stand inside agencies to recreate a movie theater atmosphere. GoMODELS dressed as concession stand clerks offered free popcorn, snacks, and sodas to media buyers. Fine Living Network provided free massages along with scented candles branded by GoGORILLA. Websites such as Yahoo have also promoted their ad sales by giving away free ice cream from a branded ice cream cart.

Anything Goes 

GoGORILLA can bring in Sushi Chefs, Wine Connoisseurs for wine tastings, Massage Therapists, Manicurists, Hair Stylists, Gelato, Iced Coffee, Smoothies, Waffles, Tea Time with Scones, Breakfast, Gourmet Coffee Specialties, Boxed Lunches, a Salad Bar, a Concession Stand, Wii Contests, Photo Booths…The possibilites are endless!

How To Track The Event’s Success

We keep track of the number of people to which the freebies were distributed. Keeping a record of the people who come in for free coffee or ice cream can be done by doing raffles for which business cards are collected, which are then used to select the winner. Casual conversations while drinking coffee with clients helps build relationships and drive sales.

Who Can Benefit from In-Office Events?

Examples of major industries who could benefit from advertising their services in such promotional campaigns include magazines, websites, Internet providers, cable TV providers, newspapers, and gyms. However, GoGORILLA’s In-Office promotions are a great option for any business looking to treat their client or their employees to something special.

GoGORILLA Brings Team of Massage Therapists to CNN

On November 12th the employees at 1 CNN Plaza in Atlanta were treated to free massages courtesy of CNN’s Morning Express with Robin Meade. This event featured 10 massage therapists from the Atlanta area who worked their “magic” on 280 CNN employees. Employees would rise from the chairs “feeling like a new person.” This exiciting event generated buzz around the building, which contributed to the contstant flow of people on line waiting to get massages. CNN’s GoMASSAGE event was a tremendous success and we received numerous requests for a repeat visit.

Mercer Employees Get Free Wall Street Journals from GoMODELS

The purpose of this GoMODEL campaign was to simultaneously promote the Wall Street Journal as well as Mercer, an advertiser, as part of an added value package. GoMODELS handed out free copies on the 35th floor of Mercer’s 1166 6th Ave. office building in New York, directly in front of the 1166 Café, where employees go to get their morning coffee. GoMODELS informed them of Mercer’s ad, which they were very interested to see.

Technology Firm Uses GoCAFE to Give Conference-Goers a Break

Hewlett Packard used GoCAFE to target technology conference attendees at the Brooklyn Bridge Marriot in New York.  Surrounded by HP’s witty branding on the GoCAFE cart, GoCUPS, and nearby GoPOSTERS, our team served not only gourmet coffee but also energy-boosting, branded Powerbars to help get people through the day. Both coffee and Power Bars were enormously popular and our staff were repeatedly thanked for the pick-me-up. Their response: “Don’t thank me, thank HP!