To promote Supercuts hair salons in New York City, GoGORILLA distributed a total of 60,000 postcards and 26,000 coffee sleeves within a one-mile radius of Supercuts locations. The postcards and coffee sleeves featured a discount coupon and encouraged New Yorkers to come in for a hair cut and to “make a change for the hotter.” Postcards and coffee sleeves are great media for coupons, since they can easily be pocketed and redeemed in the nearest store. The Supercuts cards and sleeves reminded consumers that it’s time to get a new haircut while they were right around the corner from the next salon location, often resulting in instant redemption.

Starting May 1st, 2009 coffee shops and bars in Washington, DC received coffee cups, coffee sleeves, and coasters promoting Econ4u.org. Over the course of two months and in a total of 80 venues the Econ4U.org financial trivia message was displayed on 160,000 cups, 104,000 coffee sleeves, and 200,000 coasters. The five classic creatives were an instant eye catcher for consumers, informing them of the pros and cons of using and paying with credit cards. Consumers commented instantly and enjoyed the trivia game.

GoGORILLA Media distributed Freshaire coffee sleeves to coffee shops in Chicago, New York and Los Angeles, which soon adorned 156,000 coffee cups in 120 coffee shops and cafes.  The classic creative was an instant eye catcher to consumers, informing them of the quality and benefits of odorless Freshaire paint. Consumers commented instantly on the design and the product itself. With a highly targeted distribution to upscale coffee shops, GoGORILLA reached residents in a relaxed atmosphere.

Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

Text Answers Service Goes Under-the-Radar at Iconic Film Festival

This Bar Media and Coffee Cup Advertising campaign was executed to help promote the ChaCha.com, the official Text Answers Service website of 2008’s Sundance Film Festival. GoGORILLA Media distributed 25,000 GoCOASTERS and 25,000 GoCUPS to over 20 venues in Park City, Utah. Both the Bar Media and the Coffee Cup Advertising were well received, and consumers were instantly engaged by the chance to win festival tickets by sending a text message to ChaCha.

GoCUP/GoZarf Campaign a Steaming Cup of Innovation

Olympus took Coffee Cup Advertising to new heights this winter by combining GoCUPS and GoZARFS for a campaign with tremendous innovative impact. To showcase the new E-510’s Live View LCD feature, each of literally millions of GoCUPS were beautifully printed with scenic, full-color creatives, one featuring a surfer riding a huge wave and the other showing elephants lumbering across the African Savannah. Matching GoZARF coffee sleeves were made to look like an E-510 SLR camera, and die-cut to slip over the cups and show either the surfer or the elephant in large-format view screen! With massive distribution in Dallas, Houston, Atlanta, Chicago, Boston, Los Angeles, New York, Philadelphia, San Francisco and Washington DC, this Coffe Cup Advertising campaign is perhaps the biggest and most elaborate ever put into action!

GoZARFS Feature Tipped-On Coupons

The purpose of this campaign was to promote Capital One Bank through the distribution of GoZARF branded coffee sleeves to venues in Baton Rouge and Shreveport, LA. GoGORILLA Media targeted coffee shops, cafes, and delis, and the GoZARFS featured a useful twist-an easily-removable coupon. The coupon peeled off to reveal an offer of cash back on all new checking accounts, and served as a perfect example of how to add dimension to a form of Distributed Media.

Los Angeles Real Estate Development Uses GoZARFS

The goal of this campaign was to promote the Mura condominium complex. Using a custom distribution of branded GoZARF coffee sleeves in select coffee shops and delis in the Los Angeles Area, a broad demographic of potential residents was reached.

GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.

Citywalk Development Employs Bar and Coffee Shop Media

The Citywalk real estate development was looking to create buzz in Oakland, and turned to GoGORILLA for a way to reach potential clients. This was accomplished by distributing branded Citywalk GoCOASTERS and GoZARFS (coffee sleeves) to bars, restaurants, coffee shops, convenience stores and Delis in both Oakland and Alameda. GoGORILLA placed their products into a wide array of establishments in these areas, generating lots of interest in the process.