Text Answers Service Goes Under-the-Radar at Iconic Film Festival

This Bar Media and Coffee Cup Advertising campaign was executed to help promote the ChaCha.com, the official Text Answers Service website of 2008’s Sundance Film Festival. GoGORILLA Media distributed 25,000 GoCOASTERS and 25,000 GoCUPS to over 20 venues in Park City, Utah. Both the Bar Media and the Coffee Cup Advertising were well received, and consumers were instantly engaged by the chance to win festival tickets by sending a text message to ChaCha.

GoCUP/GoZarf Campaign a Steaming Cup of Innovation

Olympus took Coffee Cup Advertising to new heights this winter by combining GoCUPS and GoZARFS for a campaign with tremendous innovative impact. To showcase the new E-510’s Live View LCD feature, each of literally millions of GoCUPS were beautifully printed with scenic, full-color creatives, one featuring a surfer riding a huge wave and the other showing elephants lumbering across the African Savannah. Matching GoZARF coffee sleeves were made to look like an E-510 SLR camera, and die-cut to slip over the cups and show either the surfer or the elephant in large-format view screen! With massive distribution in Dallas, Houston, Atlanta, Chicago, Boston, Los Angeles, New York, Philadelphia, San Francisco and Washington DC, this Coffe Cup Advertising campaign is perhaps the biggest and most elaborate ever put into action!

GoZARFS Feature Tipped-On Coupons

The purpose of this campaign was to promote Capital One Bank through the distribution of GoZARF branded coffee sleeves to venues in Baton Rouge and Shreveport, LA. GoGORILLA Media targeted coffee shops, cafes, and delis, and the GoZARFS featured a useful twist-an easily-removable coupon. The coupon peeled off to reveal an offer of cash back on all new checking accounts, and served as a perfect example of how to add dimension to a form of Distributed Media.

Los Angeles Real Estate Development Uses GoZARFS

The goal of this campaign was to promote the Mura condominium complex. Using a custom distribution of branded GoZARF coffee sleeves in select coffee shops and delis in the Los Angeles Area, a broad demographic of potential residents was reached.

GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.

Citywalk Development Employs Bar and Coffee Shop Media

The Citywalk real estate development was looking to create buzz in Oakland, and turned to GoGORILLA for a way to reach potential clients. This was accomplished by distributing branded Citywalk GoCOASTERS and GoZARFS (coffee sleeves) to bars, restaurants, coffee shops, convenience stores and Delis in both Oakland and Alameda. GoGORILLA placed their products into a wide array of establishments in these areas, generating lots of interest in the process.

GoZARFS Employed to Reach College Target

The goal of this campaign was to promote Concordia University in Minneapolis and St. Paul using branded GoZARF coffee sleeves. Through a customized distribution of the GoZARFS in 50 coffee shops and delis in the Twin Cities region, we targeted customers who might be considering college options.

MN Utility Advertises on GoZARF Coffee Sleeves

The goal of this campaign was to promote Center Point Energy through a distribution of GoZarfs (coffee sleeves) to coffee shops and diners throughout St. Paul, MN. Distribution was completed in 2 separate waves to prolong Center Point’s GoZARF presence in participating venues.

Bodyworlds uses multiple GoGORILLA strategies in Houston

The sensational exhibit “Bodyworlds” announced its arrival at The Houston Museum of Natural Science via branded GoZARFS (Coffee Sleeves) and GoCOASTERS. The Bar and Deli Media were distributed to Coffee Shops and Bars throughout the market, creating added interest in this phenomenal biological exposition.

Appears on GoMONEY and GoCUPS

To promote new HSBC Branches in 4 markets, the popular bank employed GoMONEY (the distribution of branded US currency in targeted retail venues) and branded GoCUPS distributed to coffee shops, delis and convenience stores in the area of the branches. The media were a huge success and received much comment in host venues, with many of the GoMONEY stickered singles making their way to the branches they advertised!