Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August.  The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French.  Each treat represented one language from the Platinum launch roster.  Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.”  The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event.  The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.

Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.

In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.

Taxi cab riders found a special invitation for the launch event of Donna Karan’s new fragrance DKNY in the back of their cabs this past week.  GoGORILLA Media placed one hundred GoCLINGS to invite passengers to visit Sephora’s Time Square location on April 22nd, at which they could have their photo taken with DKNY models Anja and Sasha. The clings were placed strategically on eye-level inside the taxi cabs and were seen by thousands of taxi cab passengers.

As gourmet food trucks pop up all over major cities in the US, the mobile restaurants have become more and more popular among city-dwellers, who appreciate good food on the go. Advertisers can benefit from this craze by designing their own food truck concept and treating the public to free snacks or beverages. Sponsored food trucks are a great way to create buzz, since consumers will instantly share their discovery with friends via Facebook or Twitter. Social media is key in creating a “following” for the food trucks.

For Heavenly Resort Lake Tahoe, GoGORILLA Media outfitted a licensed ice cream truck with a sno-cone machine and custom branding to push ski pass sales. The crew surprised people in the greater San Francisco area with Killabrew Black Cherry, Blueberry Galaxy and Mambo Lime sno-cones. Two improv actors entertained the public with funny performances and sno-cone eating competitions on-site. People stopped to watch the spectacle and formed lines to try the tasty treats. Sno-cone lovers were encouraged to follow the truck on Twitter and Facebook and purchase their lift tickets. The campaign was a huge success with all allotted ski passes sold, a large increase in followers and fans on Heavenly’s Facebook and Twitter pages, and tons of positive feedback from San Francisco citizens and the press.

To support the Texas Department of Transportation’s “Don’t Drink and Drive” effort , GoGORILLA used a combination of GoAUTO clings in the form of fake tickets as well as lost dog posters with taxi phone numbers on sidewalks and inside bars. The different guerrilla media and creatives were all encouraging Texas residents to refrain from driving drunk during the holidays. The GoAUTO clings resembled parking tickets and were in reality a warning that law enforcement was patrolling searching drunk drivers in the area in which the cars were parked, looking for drunk drivers.  The lost dog posters had pull off tabs on the bottom with the phone numbers of local taxi companies. What made this campaign so effective is that the message reached drivers at the right time and place and discouraged them from making a bad decision while they still had a chance to call a taxi instead.

GoGORILLA Set Out to Find the Hottest Beach Bodies of the
Nation

GoGORILLA’s team sure had a fun Summer when they traveled across the country with the Mobile Beach Bash, a Summer beach tour sponsored by the good people at Twinlab as part of the RateYourAbs.com competition. We traveled to the hottest beaches of the US all Summer long bringing you Twinlab product samples, T-shirts, tattoos and hot models to take pictures of your hot abs and to enter you into our online competition.  Contestants got a chance to earn the title of Hottest Abs on the beach this Summer and to become the proud owner of a 2009 Jeep Wrangler!

Los Angeles and San Francisco See Messages in Bird ‘Mess’

In promotion of the website Parrot.com, GoGORILLA Media bombarded cars in Los Angeles and San Francisco with the unique bird ‘mess’ GoCLINGS. Looking exactly like the last thing you want on your windshield, each cling was placed right at eye level on the driver’s side of each car in both parking lots and area streets. Unsuspecting drivers got the message about the hands-free car kits from Parrot thanks to this really fun guerrilla medium!

Dish Network Gets Clingy

As a reminder to people to set their Dish DVR recorders and promote their free receiver upgrade, Dish Network came to GoGORILLA to target long-term parking at airports and other parking structures in Atlanta, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Minneapolis, Phoenix and Arizona. The bright red GoAUTO clings were placed on the driver’s side windows and definitely got the word out about the upgrade!

GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.