Los Angeles and San Francisco See Messages in Bird ‘Mess’

In promotion of the website Parrot.com, GoGORILLA Media bombarded cars in Los Angeles and San Francisco with the unique bird ‘mess’ GoCLINGS. Looking exactly like the last thing you want on your windshield, each cling was placed right at eye level on the driver’s side of each car in both parking lots and area streets. Unsuspecting drivers got the message about the hands-free car kits from Parrot thanks to this really fun guerrilla medium!

Dish Network Gets Clingy

As a reminder to people to set their Dish DVR recorders and promote their free receiver upgrade, Dish Network came to GoGORILLA to target long-term parking at airports and other parking structures in Atlanta, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Minneapolis, Phoenix and Arizona. The bright red GoAUTO clings were placed on the driver’s side windows and definitely got the word out about the upgrade!

GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.

Families Targeted by Types and Locations of Vehicles

The goal of this campaign was to promote E-LOAN using the GoAUTO promotion. GoAuto is a die-cut postcard outfitted with a suction cup and stuck to driver’s-side windows by the thousands! Able to target demographics by both locations and types of vehicles, E-LOANS effort focused on family-style vehicles parked in Home Depot, Lowes and Expo Store lots in San Francisco and Phoenix. The campaign was executed over 3 consecutive weekends and was extremely effective.