To support the Texas Department of Transportation’s “Don’t Drink and Drive” effort , GoGORILLA used a combination of GoAUTO clings in the form of fake tickets as well as lost dog posters with taxi phone numbers on sidewalks and inside bars. The different guerrilla media and creatives were all encouraging Texas residents to refrain from driving drunk during the holidays. The GoAUTO clings resembled parking tickets and were in reality a warning that law enforcement was patrolling searching drunk drivers in the area in which the cars were parked, looking for drunk drivers.  The lost dog posters had pull off tabs on the bottom with the phone numbers of local taxi companies. What made this campaign so effective is that the message reached drivers at the right time and place and discouraged them from making a bad decision while they still had a chance to call a taxi instead.

GoGORILLA Set Out to Find the Hottest Beach Bodies of the
Nation

GoGORILLA’s team sure had a fun Summer when they traveled across the country with the Mobile Beach Bash, a Summer beach tour sponsored by the good people at Twinlab as part of the RateYourAbs.com competition. We traveled to the hottest beaches of the US all Summer long bringing you Twinlab product samples, T-shirts, tattoos and hot models to take pictures of your hot abs and to enter you into our online competition.  Contestants got a chance to earn the title of Hottest Abs on the beach this Summer and to become the proud owner of a 2009 Jeep Wrangler!

Los Angeles and San Francisco See Messages in Bird ‘Mess’

In promotion of the website Parrot.com, GoGORILLA Media bombarded cars in Los Angeles and San Francisco with the unique bird ‘mess’ GoCLINGS. Looking exactly like the last thing you want on your windshield, each cling was placed right at eye level on the driver’s side of each car in both parking lots and area streets. Unsuspecting drivers got the message about the hands-free car kits from Parrot thanks to this really fun guerrilla medium!

Dish Network Gets Clingy

As a reminder to people to set their Dish DVR recorders and promote their free receiver upgrade, Dish Network came to GoGORILLA to target long-term parking at airports and other parking structures in Atlanta, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Minneapolis, Phoenix and Arizona. The bright red GoAUTO clings were placed on the driver’s side windows and definitely got the word out about the upgrade!

GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.

Families Targeted by Types and Locations of Vehicles

The goal of this campaign was to promote E-LOAN using the GoAUTO promotion. GoAuto is a die-cut postcard outfitted with a suction cup and stuck to driver’s-side windows by the thousands! Able to target demographics by both locations and types of vehicles, E-LOANS effort focused on family-style vehicles parked in Home Depot, Lowes and Expo Store lots in San Francisco and Phoenix. The campaign was executed over 3 consecutive weekends and was extremely effective.