NYC Dept. of Health Uses GoGORILLA to Distribute NYC Condoms

In a major and successful Public Health Campaign, New York City chose GoGORILLA Media to distribute free condoms to 200 venues throughout the city on a monthly basis. The Condoms were branded in a style mimicking the city’s iconic subway lines, giving the campaign a recognizable and collectible edge. We distributed them partly through our GoCARD Postcard Advertising network, via a custom basket fastened directly to the tops of our wall-mounted displays. In addition, NYC Condom dispensers were attached to walls or positioned on bartops of other participating venues. Following initial installation, the condom supply was monitored and refilled by our team on a weekly basis. With the Department of Health’s blessing, GoMEDIA took the reins and ran with one of New York City’s most innovative Public Health campaigns!

GoPROJECTION Dominates Festival Landscape

Independent Music website RawRip.com came to GoGORILLA with a problem: How to effectively and economically reach the massive public that descends on Austin Texas once a year, for the famous South by Southwest Festival? GoGORILLA had the answers to distinguish such a client from the thousands of other brands looking for a piece of the action. Employing giant, vibrant GoPROJECTIONS over the festival’s 4 nights, and backing up these impressions with a wide distribution of Rawrip.com GoCOASTERS to 6th St. bars in the area of the events, we were able to achieve huge impact in a market and at a time that truly counted for Rawrip.com.

Stellar Building Gets the Attention of New Yorkers

The pristine Archstone Clinton Building in Midtown Manhattan sought out GoGORILLA’s expertise in distributing attractive GoCOASTERS to high-end venues catering to potential tenants. The coasters featured a vibrant design and were distributed to 80 venues throughout town, letting apartment-hunting consumers know about the impressive new development.

Traveling Exhibit Takes Advantage of Bar Media

The objective of this campaign was to promote the Bodyworlds Exhibit at the Museum of Science. 200,000 branded coasters were distributed in over 80 bars in the Boston area where they would most effectively reach their target audience.

Bar Media and GoMODELS Make a Splash

To add a young and energetic boost to the Delaware State Lottery’s campaign, GoGORILLA distributed branded GoNAPKINS to bars and clubs and fielded energetic teams of GoMODELS to hand out premiums including branded lip balm, sunscreen, GoFLING collapsible flying discs and keychain bottle openers. Target markets were Wilmington, Rehoboth Beach and Dewey Beach, DE, and the positive response to the promotion was overwhelming.

Bar and Deli Media Offer Targeted Coverage

The goal of this campaign was to promote JACK FM using branded GoZARF coffee sleeves, GoNAPKINS and GoCOASTERS. This was accomplished through a customized distribution of both GoZARFS in 50 coffee shops and delis and GoNAPKINS and GoCOASTERS in 20 bars, clubs and restaurants in the San Diego, CA Market. This insured that patrons of either type of venue would get exposure to our campaign before work when they get their breakfast, and again after they go out for drinks and dinner after work!

HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.

Bodyworlds uses multiple GoGORILLA strategies in Houston

The sensational exhibit “Bodyworlds” announced its arrival at The Houston Museum of Natural Science via branded GoZARFS (Coffee Sleeves) and GoCOASTERS. The Bar and Deli Media were distributed to Coffee Shops and Bars throughout the market, creating added interest in this phenomenal biological exposition.

Multiple Strategies and Markets for Sporting Site

Bodog.com sought non-traditional means of promoting it’s non-traditional website, and contacted GoGORILLA for a bonanza of innovative advertising strategies. Employing GoCARDS, GoMODELS, GoCOASTERS, Stealth Bookmarking, GoPROJECTION and the ever-sensational GoMONEY, Bodog.com got its message across in ways that pointed clearly to its iconoclastic image.