GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.

Citywalk Development Employs Bar and Coffee Shop Media

The Citywalk real estate development was looking to create buzz in Oakland, and turned to GoGORILLA for a way to reach potential clients. This was accomplished by distributing branded Citywalk GoCOASTERS and GoZARFS (coffee sleeves) to bars, restaurants, coffee shops, convenience stores and Delis in both Oakland and Alameda. GoGORILLA placed their products into a wide array of establishments in these areas, generating lots of interest in the process.

AIDS Healthcare Foundation Employs GoCOASTERS

The purpose of this campaign was to popularize the website StayNegative.org for the AIDS Healthcare Foundation. Branded GoCOASTERS were distributed in specified zip codes in the Los Angeles area targeting 40 gay venues. The campaign found an appreciative audience, and our distribution team got much positive feedback. The design of the coasters was a hit, and both owners and patrons of participating venues appreciated the important message they conveyed.

L.A. Real Estate Development Uses GoCOASTERS

The spectacular Central Park West development in Los Angeles has lots to offer, and GoCOASTERS were just the medium to let L.A.’s well-heeled consumers know. Target areas included West Hollywood, with a focus on gay and gay-friendly venues.

GoPROJECTION and GoCOASTERS a Perfect Combination

This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!

NYC Dept. of Health Uses GoGORILLA to Distribute NYC Condoms

In a major and successful Public Health Campaign, New York City chose GoGORILLA Media to distribute free condoms to 200 venues throughout the city on a monthly basis. The Condoms were branded in a style mimicking the city’s iconic subway lines, giving the campaign a recognizable and collectible edge. We distributed them partly through our GoCARD Postcard Advertising network, via a custom basket fastened directly to the tops of our wall-mounted displays. In addition, NYC Condom dispensers were attached to walls or positioned on bartops of other participating venues. Following initial installation, the condom supply was monitored and refilled by our team on a weekly basis. With the Department of Health’s blessing, GoMEDIA took the reins and ran with one of New York City’s most innovative Public Health campaigns!

GoPROJECTION Dominates Festival Landscape

Independent Music website RawRip.com came to GoGORILLA with a problem: How to effectively and economically reach the massive public that descends on Austin Texas once a year, for the famous South by Southwest Festival? GoGORILLA had the answers to distinguish such a client from the thousands of other brands looking for a piece of the action. Employing giant, vibrant GoPROJECTIONS over the festival’s 4 nights, and backing up these impressions with a wide distribution of Rawrip.com GoCOASTERS to 6th St. bars in the area of the events, we were able to achieve huge impact in a market and at a time that truly counted for Rawrip.com.

Stellar Building Gets the Attention of New Yorkers

The pristine Archstone Clinton Building in Midtown Manhattan sought out GoGORILLA’s expertise in distributing attractive GoCOASTERS to high-end venues catering to potential tenants. The coasters featured a vibrant design and were distributed to 80 venues throughout town, letting apartment-hunting consumers know about the impressive new development.

Traveling Exhibit Takes Advantage of Bar Media

The objective of this campaign was to promote the Bodyworlds Exhibit at the Museum of Science. 200,000 branded coasters were distributed in over 80 bars in the Boston area where they would most effectively reach their target audience.

Bar Media and GoMODELS Make a Splash

To add a young and energetic boost to the Delaware State Lottery’s campaign, GoGORILLA distributed branded GoNAPKINS to bars and clubs and fielded energetic teams of GoMODELS to hand out premiums including branded lip balm, sunscreen, GoFLING collapsible flying discs and keychain bottle openers. Target markets were Wilmington, Rehoboth Beach and Dewey Beach, DE, and the positive response to the promotion was overwhelming.