February 4, 2008
Bar Media and Coffee Cup Advertising - The Powerhouse Glams Up Long Island City
GoZARF/GoCOASTER Campaign Makes a Golden Impression on L.I.C.
Long Island City just got a whole lot more chichi! Sleek Bar Media and Coffee Cup Advertising took luxury to a whole new level with white and gold GoZARFS and GoCOASTERS in promotion of Long Island City’s newest premier condominium: The Powerhouse. Built in 1906, then immortalized as the subject of a 1920’s Georgia O’Keeffe painting, the power plant has come a long way. Distribution of the Bar Media and Coffee Cup Advertising was specific to Long Island City venues, and people were excited to learn about the reinvention of the power plant.
January 28, 2008
Bar Media Advertising - A Chance to Get Lucky with Take 5
New York State Lottery Spreads Luck Around Manhattan
If you live in New York, you’ve seen the commercial: the Little Bit Of Luck man spreading the good news about the New York State Lottery’s new game, Take 5. On the premise that a little bit of luck can go a long way, New York State Lottery promoted Take 5 with free GoCOASTERS that were distributed to venues all over Manhattan. Owners and patrons alike loved the coasters picturing the star of the commercial himself, and with Take 5’s odds being one in nine – almost everyone can be a winner!
January 20, 2008
Bar Media – Vegas Invades City Bars
YourVegasIsShowing.com Condones Too Much Fun
Vegas: the word alone creates images of no-nonsense, over the top, hedonistic fun – and there’s absolutely nothing wrong with that! In promotion of YourVegasIsShowing.com, Bar Media consisting of GoCOASTERS and GoCLINGS was distributed in New York, Chicago and Los Angeles. The website allows people to create their own Vegas themed alter-ego badge for the kind of Vegas they want to experience. With each GoCOASTER posing a challenge for bar patrons to accept and conquer, the campaign was a huge hit. So, go ahead: get your crazy on, and let your Vegas show.
January 17, 2008
Bar Media and Coffee Cup Adverting - ChaCha.com at Sundance
Text Answers Service Goes Under-the-Radar at Iconic Film Festival
This Bar Media and Coffee Cup Advertising campaign was executed to help promote the ChaCha.com, the official Text Answers Service website of 2008’s Sundance Film Festival. GoGORILLA Media distributed 25,000 GoCOASTERS and 25,000 GoCUPS to over 20 venues in Park City, Utah. Both the Bar Media and the Coffee Cup Advertising were well received, and consumers were instantly engaged by the chance to win festival tickets by sending a text message to ChaCha.
January 1, 2008
Bar Media and Postcard Advertising - Baywatch Turns Heads
Workout DVD Makes Use of GoCARDS and GoCOASTERS
The Baywatch Beach Body Workout DVD, based on the hit television show, used both Postcard Advertising and Bar Media to promote its release in 4 markets. In Chicago, Los Angeles and New York, a total of 80,000 GoCARDS were spread throughout our network of venue-based displays in a huge Postcard Advertising effort. In Miami, GoGORILLA distributed fifty thousand GoCOASTERS to twenty bars and restaurants, using Bar Media to ensure huge awareness for a new way to work out while watching TV!
November 11, 2007
Bar Media - Dust this GoCOASTER for Fingerprints
Bar Media Employed for CSI Exhibit in Boston
To help promote the CSI Experience exhibit at the Museum of Science in Boston, GoGORILLA Media successfully distributed thousands of GoCOASTERS to 80 bars and restaurants in the area around the Museum of Science in Boston. The GoCOASTERS created intense interest for the intriguing exhibit focusing on real-world crime scene investigation techniques.
October 16, 2007
Bar Media - Freelancers of the World: Unite!
Union Coasters Add Crucial Exposure to Campaign
This campaign used GoCOASTERS to target bars & restaurants in four cities to promote awareness for the Freelancers Union and the work they do representing the needs and concerns of America’s growing independent workforce. The participating venues were excited to help spread the word!
September 17, 2007
Bar Media - If it’s GoGORILLA, it’s Got2b Cool
GoGORILLA and Got2B Join Forces for Original, Racy GoCARDS and GoCOASTERS
The goal of this GoCARD and GoCOASTER campaign was to promote Got2b Magnetik products in four markets. The postcards were distributed to all GoCARD venues in Boston, Los Angeles, New York and South Florida and achieved a 93% Take Rate. The coasters were distributed to bars and restaurants in the same markets and were adored by both owners and patrons!
September 11, 2007
Bar Media - What Happens in Vegas is in Lonely Planet
GoCOASTERS Employed to Alert Tourists to Vegas Guide
In order to promote Lonely Planet’s new travel guide for Sin City, GoGORILLA distributed branded GoCOASTERS to 20 venues in the Downtown and Strip areas of Las Vegas. The venues were very receptive to the coasters and loved their design. We even overheard customers saying that they had used Lonely Planet’s travel guides before, and that they had been very helpful on their trips in the past. GoGORILLA Media was able to target venues with heavy tourist traffic, which helped to make this GoCOASTER campaign a huge success!
September 7, 2007
Bar Media - Stewie and Friends Seen in Bars
CW Shows Use GoGORILLA Bar Media in Advance of New Season
The CW’s Popular Shows Family Guy and Two and a Half Men were heading into a new season, and Denver’s Newtork Affiliate got the word out using a 1-2-3 combination of GoCARDS, GoCOASTERS, and visually stunning 4-Color GoNAPKINS. The Media were distributed to over 40 venues in Denver and generated lots of buzz and interest.
