January 17, 2008
Bar Media and Coffee Cup Adverting - ChaCha.com at Sundance
Text Answers Service Goes Under-the-Radar at Iconic Film Festival
This Bar Media and Coffee Cup Advertising campaign was executed to help promote the ChaCha.com, the official Text Answers Service website of 2008’s Sundance Film Festival. GoGORILLA Media distributed 25,000 GoCOASTERS and 25,000 GoCUPS to over 20 venues in Park City, Utah. Both the Bar Media and the Coffee Cup Advertising were well received, and consumers were instantly engaged by the chance to win festival tickets by sending a text message to ChaCha.
January 1, 2008
Bar Media and Postcard Advertising - Baywatch Turns Heads
Workout DVD Makes Use of GoCARDS and GoCOASTERS
The Baywatch Beach Body Workout DVD, based on the hit television show, used both Postcard Advertising and Bar Media to promote its release in 4 markets. In Chicago, Los Angeles and New York, a total of 80,000 GoCARDS were spread throughout our network of venue-based displays in a huge Postcard Advertising effort. In Miami, GoGORILLA distributed fifty thousand GoCOASTERS to twenty bars and restaurants, using Bar Media to ensure huge awareness for a new way to work out while watching TV!
November 11, 2007
Bar Media - Dust this GoCOASTER for Fingerprints
Bar Media Employed for CSI Exhibit in Boston
To help promote the CSI Experience exhibit at the Museum of Science in Boston, GoGORILLA Media successfully distributed thousands of GoCOASTERS to 80 bars and restaurants in the area around the Museum of Science in Boston. The GoCOASTERS created intense interest for the intriguing exhibit focusing on real-world crime scene investigation techniques.
October 16, 2007
Bar Media - Freelancers of the World: Unite!
Union Coasters Add Crucial Exposure to Campaign
This campaign used GoCOASTERS to target bars & restaurants in four cities to promote awareness for the Freelancers Union and the work they do representing the needs and concerns of America’s growing independent workforce. The participating venues were excited to help spread the word!
September 17, 2007
Bar Media - If it’s GoGORILLA, it’s Got2b Cool
GoGORILLA and Got2B Join Forces for Original, Racy GoCARDS and GoCOASTERS
The goal of this GoCARD and GoCOASTER campaign was to promote Got2b Magnetik products in four markets. The postcards were distributed to all GoCARD venues in Boston, Los Angeles, New York and South Florida and achieved a 93% Take Rate. The coasters were distributed to bars and restaurants in the same markets and were adored by both owners and patrons!
September 11, 2007
Bar Media - What Happens in Vegas is in Lonely Planet
GoCOASTERS Employed to Alert Tourists to Vegas Guide
In order to promote Lonely Planet’s new travel guide for Sin City, GoGORILLA distributed branded GoCOASTERS to 20 venues in the Downtown and Strip areas of Las Vegas. The venues were very receptive to the coasters and loved their design. We even overheard customers saying that they had used Lonely Planet’s travel guides before, and that they had been very helpful on their trips in the past. GoGORILLA Media was able to target venues with heavy tourist traffic, which helped to make this GoCOASTER campaign a huge success!
September 7, 2007
Bar Media - Stewie and Friends Seen in Bars
CW Shows Use GoGORILLA Bar Media in Advance of New Season
The CW’s Popular Shows Family Guy and Two and a Half Men were heading into a new season, and Denver’s Newtork Affiliate got the word out using a 1-2-3 combination of GoCARDS, GoCOASTERS, and visually stunning 4-Color GoNAPKINS. The Media were distributed to over 40 venues in Denver and generated lots of buzz and interest.
August 25, 2007
Bar Media - A Metro Ride Pick-Up Line
Washington DC’s Metro Uses Witty Lines on GoCOASTERS
The perfect pick-up line can turn another night at the bar into a chance to meet a soul-mate. All right, it can’t really, but WMATA’s clever campaign took advantage of a pun on it’s many convenient subway “lines” to provide Washingtonians with a chance to try out some winners. GoGORILLA got the coasters out to 50 bars and restaurants, and it was clear how much patrons appreciated the humor.
July 14, 2007
Sidewalk Advertising - Resist the Evil that is Meth
GoGORILLA Helps Spread the Word About the Dangers of Meth
GoGORILLA helped to promote the important anti-drug message of ResistMeth.org by distributing custom GoCOASTERS and laying down GoSIDEWALK Chalk Stencils around San Francisco. According to the San Fransisco DOH, crystal meth has, in recent years, become a debilitating epidemic within the city’s LGBT community. As such, target areas were selected based on their proximity to venues frequented by gays and lesbians. Resist Meth’s message was seen by thousands of people throughout the city every single day.
June 5, 2007
Street Teams - How Do You Chill?
GoGORILLA Introduces Discover Financial website to College Target
Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.
