Maximize Impressions With GoMONEY
Over 9 billion dollar bills are in circulation in the United States. This might be one of those trivia facts useful in a game show or in a friendly competition, but GoGorilla Media took this little fact and parlayed it into an innovative and exciting form of alternative media. By using removable stickers on dollar bills in targeted areas, GoGorilla Media raised the bar in guerrilla marketing and has conducted dozens of successful advertising campaigns using GoMONEY over the past decade.
Who has done it?
From raising HIV/AIDS awareness and providing savings at pharmacies, GoMONEY has also been used to promote new casinos, new television shows, and cell phone providers. In some cases, the stickers offer discounts off purchases. The bills are given as change for purchases and intrigued customers are often curious about these stickers and their meaning.
Additionally, banks have used GoMONEY stickers on circulating dollar bills to advertise new branches or websites, and ABC harnessed the power of the buck by featuring “President” Gena Davis on the face of their removable stickers in promoting their show “Commander in Chief.” GoMONEY has also been used in conjunction with other non-traditional advertising campaigns in order to spread the word fast and in an unusual way. Targeting local venues, the GoMONEY campaign creates buzz inside communities and can be targeted to reach any demographic.
A Mobile Ad That Can Travel All Over The Country
Because of the scope of circulating dollar bills, word is not limited to just one area. A stickered dollar bill in New York City can end up in other areas in a matter of hours. Removable stickers can be used for discounts off of services or merchandise as well as spreading the word for a good cause. For example, stickers on GoMONEY have even been used to raise awareness of important social issues such as HIV/AIDS.
Where Does Circulation Start?
GoMONEY can be used in various establishments to start the circulation including bars, restaurants, coffee shops, ice cream shops, or even strip clubs. When you think about how many people can be reached by simply using stickers on money given back as change, it’s mind-boggling. There is no easier way to reach 60,000 potential customers than by placing an eye catching sticker on a dollar bill and watching it circulate to garner more potential customers. It’s a win-win situation!
Why It Works?
In today’s media-savvy market, it’s difficult to capture the attention of a generation saturated with traditional advertising. GoGorilla Media has not only figured out that much more is needed to create buzz, but they have introduced an exciting and effective alternative media advertising campaign that has caught the eye of even the most jaded customer. Not only is GoMONEY saving customers money or offering important information, it is also sparking conversation, debate, and interest. You can’t expect much more of an advertising campaign than this. Alternative media provides the opportunity to reach customers in a way in which traditional advertising methods fall short.