Lost Dog Posters Provide “Unplug” Campaign with a Fresh Twist

The objective of this campaign was to promote Grolsch Beer in New York City by creating a street-level presence for the brand through “Lost Dog” flyers. The flyers mimick hand-made signs that pleasantly surprise passersby with the inventive advertising message. Fro Grolsch, this offered a chance to be irreverent, and consumers took notice!