Motorola’s Concert Contest on Lost Dog Wild Postings

Motorola promoted its website and phones via a contest to see the influential rap group The Roots in Chicago, and asked GoGORILLA Media to spread the word. Eye-catching, grassroots Lost Dog wild postings were spread throughout key neighborhoods, and their tear-off tabs were taken, directing record numbers to the website. Goes to show you what a bit of targeted marketing in trendy, high-traffic areas can do.