WaterStencil - Nashville Finds Something to Smile About in the Pavement
Merrell Shoes Come Nashville
GoGORILLA Media hit up the city of Nashville in the middle of the night in promotion of Merrell Shoes. WaterStencils were placed in locations all over the city, each one stating “Smile! You’re Outside!” followed by the website address. Both residents and visitors awoke the next morning to see the messages WaterStenciled onto the sidewalks and were intrigued about the Merrell brand and all their products.

