New York City is Warned About the Mole

GoGORILLA Media took to the streets to promote ABC’s series “The Mole.” At locations all over the city, WaterStencils were placed on New York’s most heavily trafficked streets and sidewalks. With words literally washed into the pavement of the city, and consisting of such phrases as “Look Both Ways Before Crossing the Mole” and “The Mole is Watching,” passersby were definitely intrigued by the messages beneath their feet.