Personal Interaction With Consumers is Priceless

Go MODELS from GoGORILLA Media are a great way to add a personal touch to your next marketing campaign. This is a great way to launch a new product or introduce a service. Street Teams will meet and greet the public and hand out samples of your product. These Brand Ambassadors are pleasant and professional and will be able to answer any questions regarding the product. GoMODELS are the prefect way to get your product directly into the hands of consumers through interactive guerrilla marketing.

How to Break Through the Advertising Clutter

Today’s consumers are hit with advertising messages all day long and most have learned how to tune it out. GoMODELS are a form of alternative advertising that uses street teams to interact with consumers right in the market place. Brand Ambassadors go to local malls and shopping districts to hand out product samples and talk with the people. It is a kind of guerilla marketing that reaches a huge number of shoppers without the hard sell. They are articulate and enthusiastic and convey a friendly attitude that promotes your product or service in a positive way.

Flash Mobs, Mock Protests and Fun Stunts Take Consumers By Surprise

GoGORILLA trains their GoMODELS to use interesting out of home advertising techniques that surprise shoppers. Some GoMODELS are actors who play specific characters as they bring drama and intrigue to a promotion. They may create a fake protest or a flash mob that suddenly attracts attention on a busy street or in a retail store. One example was a fake protest that was part of Travelocity’s guerilla marketing campaign to support its Gnome Mascot.

GoMODEL Campaigns on National Television

Many businesses like to use this type of alternative advertising to emphasize their message and create a buzz. These kinds of stunts tend to get picked up by traditional media outlets as well as go viral on the Internet. Sometimes GoGORILLA sends their performers and GoMODELS to television shows and they often are successful at getting on camera for product promotion.

Involving Consumers Creates Fun, Longlasting Memories

Other GoMODELS are performers who work to attract attention and are often used at events such as conventions to bring potential clients to a specific booth. They may use a wide range of out of home advertising methods and techniques to entice customers over including fun activities like juggling or card tricks. They also may wear costumes to attract attention. GoGORILLA also uses professionals in their street teams to promote a product or service. One example is free massages, given by licensed massage therapists. In a New York promotion brand ambassadors handed out newspapers to busy workers in the financial district. This turned out to be a very effective guerrilla marketing campaign.

GoMODELS are HOT!

GoMODELS are often models in the traditional sense, whose good looks can attract attention and bring in additional customers. One memorable promotion had street teams dressed as candy stripers that handed out prescriptions for better television service.  GoGORILLA street teams of Brand Ambassadors and GoMODELS are a great way to promote a business or launch a new product. The enthusiastic and articulate brand ambassadors can be the main attraction or a great addition to a strong and effective guerrilla marketing promotion.