Maison de la France published a glossary of French wine regions - on GoCARDs! This shows how versatile GoCARDs are and how creative advertisers can get with postcard advertising. The glossary covered the Champagne, Burgundy, Rhone Valley, Aquitaine, and Alsace. On the back of each postcard, consumers were encouraged to collect all 5 postcard glosseries and to enter in an online competition to win a trip to France. The postcard distribution was completely customized, with the glossary cards being placed in restaurants only to target foodies and wine lovers.