Families Targeted by Types and Locations of Vehicles

The goal of this campaign was to promote E-LOAN using the GoAUTO promotion. GoAuto is a die-cut postcard outfitted with a suction cup and stuck to driver’s-side windows by the thousands! Able to target demographics by both locations and types of vehicles, E-LOANS effort focused on family-style vehicles parked in Home Depot, Lowes and Expo Store lots in San Francisco and Phoenix. The campaign was executed over 3 consecutive weekends and was extremely effective.