Global Asus Advertising Effort Uses Projections, QR Codes and Art
Asus chose GoGorilla Media to be their US partner in their global advertising N5 laptop promotion titled “In Search of Incredible.” The campaign, which launched in select metropoles in the fall of 2011, encouraged consumers to submit their most amazing story online for a chance to be featured in a documentary starring Jason Mraz. The Asus video projection included a huge QR code that directed consumers to the Asus website insearchofincredible.com. GoGorilla also placed artwork in three upscale venues in NYC. The three participating venues were Villa Pacri, G2 Lounge and Yotel. Under each picture a small plaque displayed information about the photographer, Don McCullin as well as a QR code directing to the campaign’s website. At G2 Lounge in the Meatpacking district, customers also got a chance to test the new laptop, which was placed on a computer stand next to the entrance.



