Costumed GoMODELS Help Tower Records Make Manhattan Smile

The goal of this campaign was to promote Tower Records to people on the busy streets of New York during the Holiday Season. Using 5 GoMODELS dressed in animal mascot suits, Tower Records’ “Fuzzy Friends” did good deeds (held doors open for shoppers, helped people across the street, gave hugs to people, or just put a smile on their faces) and handed out “Cutepons” (coupons for Tower Records Stores). Everybody loved this campaign, and it was clear why.