The dream and goal of any advertising and marketing professional is to create an ad or promotion that grabs the audience’s attention and gets them to take action. There are classic print ads and broadcast commercials that are still remembered years and decades since they were first created, some even outliving the product or service they were advertising. However in the past few decades, consumers have become educated about many traditional advertising techniques and have become quite adept at ignoring ads and commercials. Today you need new tactics, such as out of home advertising, to grab the audience and make your promotion memorable. GoGorilla Media uses a variety of alterative marketing tactics to help you have a successful and effective campaign.

One of GoGorilla’s out of home advertising techniques is the Flash Mob. Many companies have used these in the street advertising events to introduce themselves and promote their brand to a wide audience. Flash Mobs are fun and innovative and most people have likely seen at least one on the news or on a YouTube video. The concept appears very simple. A group of seemingly random people appear to be shopping in a store or walking in a public place. Suddenly, the group begins to do a coordinated and synchronized action, such as a dance or song. This apparently impromptu act catches the attention of the other shoppers or pedestrians in the area. Their interest is piqued and they just need to know why this group is singing, dancing, or doing their act. GoGorilla will ensure that the advertising message is skillfully weaved into the Flash Mob’s performance.

If the Flash Mob only reached the people who actual viewed the performance it would have limited impact. However, the real reason that this GoGorilla out of home advertising method is so successful is that it can easily go viral. Because the Flash Mob is so unexpected and surprising, it grabs attention immediately. Many of these people will take out their cell phones and film the event which they will then send on to their list of family, friends, and contacts. Some may add to their own social media website like Facebook or MySpace. In this way the GoGorilla campaign is helping you gain valuable new people through personal references.

More importantly, Flash Mobs are often picked up by local media which shows the performance on its various new shows, reaching more people. There will be someone at the site to make a quality video that can be instantly uploaded to YouTube and other video sites, where it can go global in a very short time. This kind of free out of home advertising is invaluable and probably impossible to do with traditional advertising methods.

While a Flash Mob may seem like a sudden event that appears to come out of nowhere, it is really an expertly choreographed act with every detail planned. It can take weeks to put an out of home advertising Flash Mob together and to ensure that it will fulfill the goal of grabbing your audience’s attention, encouraging action, and going viral.