The Wall Street Journal and AIG Provide Complimentary Copies with GoMODELS

The purpose of this campaign was to simultaneously promote the Wall Street Journal as well as AIG, which had a full page ad on the back of the front section of the paper. GoMODELS handed out complimentary papers at two locations, in front of the AIG building 72 Wall St. as well as at Grand Central Station. GoMODELS gave out the papers to professionals on their way to work and were received with positive and grateful responses. With each interaction the GoMODELS informed consumers that the paper was complimentary thanks to AIG. Overall the campaign was a great success.