NYIF Uses GoMODELS to Hand Out Custom-Branded Bottled Water

The New York Institute of Finance sought a direct way to promote their new campus in Stamford. Always aware of the season, GoGORILLA fielded teams of GoMODELS around Grand Central Station in New York and the Stamford Metro North Station in Connecticut to provide commuters with something they really needed on one of the hottest days of the summer: Ice-cold Bottled Water! The NYIF-branded water proved to be a great way to initiate discussion and get the word out about the New York Institute of Finance, as well as a welcome premium that literally sold out.