GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

You know that a Bar Media campaign is successful, when patrons try to smuggle the coasters out of the bar to take them home.  NY Lotto’s Sweet Million campaign proofed to be very successful in this sense.  Nobody could resist the sweet animals when they were staring up at them from the bar.  The five baby pets depicted on bar coasters caught everyone’s eye and made perfect collectibles.  Many patrons picked their favorite animals and took the coasters with them to show to friends and family.  The coasters were the perfect way to create buzz for the lotto game and to get even non-gamblers excited to win sweet millions.

GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

To support the Texas Department of Transportation’s “Don’t Drink and Drive” effort , GoGORILLA used a combination of GoAUTO clings in the form of fake tickets as well as lost dog posters with taxi phone numbers on sidewalks and inside bars. The different guerrilla media and creatives were all encouraging Texas residents to refrain from driving drunk during the holidays. The GoAUTO clings resembled parking tickets and were in reality a warning that law enforcement was patrolling searching drunk drivers in the area in which the cars were parked, looking for drunk drivers.  The lost dog posters had pull off tabs on the bottom with the phone numbers of local taxi companies. What made this campaign so effective is that the message reached drivers at the right time and place and discouraged them from making a bad decision while they still had a chance to call a taxi instead.

Sport Shake created a huge splash in Minnesota this past year. GoGORILLA organized 28 events over a period of six months that took place at various Minnesota high school football games, hockey games and tailgating events. The Sport Shake events featured a branded vehicle, signage, basketball hoops, frisbee games and plenty of Sport Shakes samples to go around. The drink was a huge hit. Kids and parents alike raved about the drink and eagerly performed jumping jacks and push-ups to receive free samples. Our fun GoMODELs worked the events together with the Original Sport Shake Coach in a 70s style tracksuit. The outgoing team got everyone excited about the flavourful sports drink.

To promote Supercuts hair salons in New York City, GoGORILLA distributed a total of 60,000 postcards and 26,000 coffee sleeves within a one-mile radius of Supercuts locations. The postcards and coffee sleeves featured a discount coupon and encouraged New Yorkers to come in for a hair cut and to “make a change for the hotter.” Postcards and coffee sleeves are great media for coupons, since they can easily be pocketed and redeemed in the nearest store. The Supercuts cards and sleeves reminded consumers that it’s time to get a new haircut while they were right around the corner from the next salon location, often resulting in instant redemption.

Black Friday’s shopping deals were even sweeter this year in Los Angeles and Miami.  To promote Michael Kors’ new fragrance “Very Hollywood,” teams of stunning GoMODELs gave out samples of the new fragrance inside LA’s Beverly Center and The Grove, in Miami’s Dadeland and in the Boca Raton Town Center.  The charming brand ambassadors chatted with shoppers and let them test the perfume for an instant Hollywood feeling.  They certainly got the message across that anyone can become a Hollywood star with Michael Kors’ enchanting new fragrance.

GoCARDs are the perfect way to promote TV shows with popular characters. Who wouldn’t want a Family Guy postcard to put on their fridge or a sexy Carrie Bradshaw on their cubicle wall? HBO created postcards for each of the three main characters in their show “Bored to Death” and we distributed them in hundreds of venues in New York and Los Angeles. The GoCARDs proved to be collectibles for many fans of the famous actors depicted on the postcards: Ted Danson, Jason Schwartzman, and Zach Galifianakis, who is also famous for his role as the annoying brother-in-law in “The Hangover.”

GoGORILLA took branding on dollar bills to a new stratosphere for CVS Pharmacy with a double layer, peel-off coupon that featured a redeemable bar code. Each multi-layer sticker offered “$5 off any purchase of $20 or more” to lucky recipients at 60 venues around the San Francisco Bay area. The campaign kicked off during Fleet Week at San Francisco’s Fisherman’s Wharf and will continue throughout the holiday season as the bills continue to circulate with bottom layer branding. The 60,000 branded bills that were placed into the market will help drive consumers to CVS pharmacies, where they can discover smarter ways to save.