Street Teams - Extra Energy Available at Marathons
Vitamin Shoppe Gives Runners and Spectators a Hand
During two major marathons, GoMODELS passed out samples of Vitamin Shoppe trail mix and coupons to health-conscious Marathon-goers, both runners and spectators alike. The campaign was executed first in Chicago and then again at the New York City Marathon. People were very pleased to get the complimentary snack and the values offered through the coupons.

