Lord of the Rings Fields Costumed GoMODELS

For the release of their new video game, the Lord of the Rings franchise asked GoGORILLA to help turn heads at the Digital Life Consumer Show. GoMODELS dressed as elves and hobbits descended on the Jacob Javits Center in New York City, grabbing the attention of both convention-goers and the media. Models were stationed at the front entrance, and a team roved around the Javits Center in order to reach all potential consumers. As a reslut, the Lord of the Rings’ game consoles were one of the most popular areas of the convention. As people lined up to play, GoMODELS posed for photos, directed people to a website and generally charmed the crowds.