GoCARD Campaign Intrigues Consumers

The goal of this campaign was to promote the new AXE “Potent” advertising concept using branded GoCARD postcards. The campaign covered 8 major US markets and involved a combination of Custom Distribution of the cards in specialized displays and placement in traditional GoCARD displays. The provocative “Rorschach Test” creative was a hit with consumers nationwide and generated huge response for Axe.