GoBOTTLED WATER Beats the Heat in Florida

In order to promote DirecTV in the Miami and Ft. Lauderdale beachfronts, GoMODELS handed out branded bottles of ice cold water to thirsty beach goers during the Memorial Day and July 4th Holiday weekends. The H2O hit the spot and helped convince people that they needed to switch from their current cable provider to DirecTV.