DirecTV Doormats: You are just one step away from NFL Sundays!
Imagine you are coming home from work, take-out in your hand, ready to turn on the TV and kick back. While you are reaching for your keys, you notice you are standing on a large 2′x3′ door mat, placed right outside the entrance of your building and advertising DirecTV’s NFL Sunday Ticket with up to 14 games. The DirecTV ads for their NFL package, which are spread all over the city, made it to your doorstep! GoGORILLA Media distributed 4,000 brightly colored doormats in upscale neighborhoods in New York City. Thanks to the size, bright colors, and large quantity of doormats distributed, the campaign was a huge success! The large non-slip turf mats were well received and, in many cases, will remain in place for months.




March 16th, 2010 at 4:35 pm
[…] guerrilla marketing campaigns use very simple media to make a big impression. Promotional doormats (GoDOORMATS) and door hangers placed right on consumer’s doors are a good example. GoGORILLA Media places […]
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