Getting A Foot in the Door

GoGORILLA Media can reach consumers on the streets, but we can also take your message right to your target demographic’s doorstep. Whether it’s Pizza Box Ads delivered to student dorms, or door mats and door hangers placed on consumers’ doors, GoGORILLA Media customizes the distribution to your target audience.

Doormat Ads Can Last For Months

Sometimes genius guerrilla marketing campaigns use very simple media to make a big impression. Promotional doormats (GoDOORMATS) and door hangers placed right on consumer’s doors are a good example. GoGORILLA Media places doormats on the doorsteps of residents in target neighborhoods. A well designed, advertisement placed on a doormat will be read by anyone who passes over it. Doormats are typically sized 2′x3′ or 18″x27″.  They lay flat on the ground and have non-slip backing to prevent people from tripping over them. They often stay in place for months, since they are a welcome give-away!

Door Hangers Give Regular Direct Mail The Boot

Advertising using door hangers is another method that can be regarded as pretty underutilized. Apart from being inexpensive, they are direct enough to reach their targeted audience effectively. Unlike other forms of print based advertisement like direct mail, which is usually ignored or thrown away, door hangers with all the relevant information are more likely to be read.  They are unique and unexpected and with a clever message such as “Do Not Disturb, I’m Reading the Times,” they might even be re-used by residents to place on bathroom or bedroom doors.

What Businesses Benefit from Door Hangers and Mats?

With a clever creative, door hangers and door mats can be used to promote any brand.  They are particularly successful in getting  local customers to visit or sign up for services like grocery delivery, magazine and newspaper subscriptions, gym memberships, upcoming local events, newly launched food or clothing stores and car or computer repair.  Printed door hangers with coupons attached to them can be used to increase sales and get new customers.

Pizza Box Advertising Is Right-In-Your-Face 

Advertising on Pizza Boxes lets advertisers enter their audience’s living rooms and is impossible to miss.  The ads can appear on the outside of the pizza box, but also inside the lid.  Pizza boxes can be printed in full color to make maximum impressions.  Pizza advertisements are particularly successful in targeting college students, sports fans, and young customers.  However, since pretty much everyone loves pizza, everyone can be targeted with pizza advertising.  GoGORILLA Media can also attach coupons to pizza boxes, which make the advertising effort more quantifiable.