Event Marketing, Outside the Box Advertising, Recent Campaigns, Street Teams, Videos, Youth Marketing

Dancing Flashmob Takes Over NJ Malls

Shoppers at two NJ malls were taken by surprise this September when an all-male dance flashmob assembled out of nowhere to perform a jaw-dropping, choreographed routine to music that made everyone want to be a part of the scene.  As the well known tunes of “Singing in the Rain” started filling the air, the dancers shuffled into position to perform a dance routine using umbrellas and wearing fitting costumes with white collared button down shirts, suspenders, fedora hats, and bow ties. Within less than a minute, a large crowd gathered around the dancers, many taking videos and pictures of the dance. The music was a compilation of upbeat funky music including hits by Michael Jackson and Lenny Kravitz, which the audience loved as they clapped and grooved along. The energy & enthusiasm was contagious and the crowd cheered on our dancers as they performed back flips and other jaw-dropping stunts.  The campaign helped showcase Century 21’s newly designed men’s departments.

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