Men typically don’t know their girlfriend’s ring size. So Texas jewelry store Bailey Banks & Biddle came up with a fun campaign to make a man’s life easier. GoGORILLA Media approached 40 popular bars, restaurants and lounges in Little Rock, AR and Austin, TX to distribute 100,000 custom coasters that helped patrons find out their ring sizes on the spot. The creative design allowed women to place their ring finger through different sized holes that corresponded with their accurate ring size. Men and women alike took the coasters home to show to their loved ones and friends. A compelling tagline, reading “Come on, he’s not a mind reader, let him know your ring size, and leave the rest to us!”, created tons of chatter among patrons and thousands of impressions for the jewelry store.