A&E Grabs Attention with Free Ice Cream

Nothing makes a summer day quite like ice cream…and when that ice cream is free and delivered to your office midday, well, it just doesn’t get much better! In promotion of all the great programming at AETN, GoICECREAM made stops at lucky advertising agencies in New York City. Media buyers and planners were thrilled to get the sweet treat from the branded ice cream cart located right in their building; and the branded cups and napkins got people talking about their favorite A&E shows.