Technology Firm Uses GoCAFE to Give Conference-Goers a Break

Hewlett Packard used GoCAFE to target technology conference attendees at the Brooklyn Bridge Marriot in New York.  Surrounded by HP’s witty branding on the GoCAFE cart, GoCUPS, and nearby GoPOSTERS, our team served not only gourmet coffee but also energy-boosting, branded Powerbars to help get people through the day. Both coffee and Power Bars were enormously popular and our staff were repeatedly thanked for the pick-me-up. Their response: “Don’t thank me, thank HP!