GoCHOPSTICKS Offer an Innovative Solution

Continental Airlines chose the paper sheaths of chopsticks to make an original splash for their Japanese routes. The branded GoCHOPSTICKS were distributed to Japanese restaurants in targeted zip codes of New York City. As a value-added bonus, a portion of the GoCHOPSTICKS were also distributed to additional Thai and Pan-Asian restaurants in New York City, boosting impressions and admiration for such a pitch-perfect campaign.