Microsoft Stages USB Drive Drop at Convention

The Consumer Electronics Show in Las Vegas is a place to see and be seen for tech companies, and none other than Microsoft tapped GoGORILLA for the kind of stealthy campaign we’re known for. By cleverly dropping branded pen drives where convention-goers would find them, Microsoft got a useful premium complete with a presentation into the hands of thousands of people. Target areas included both inside and outside the convention hall, the Vegas monorail, nearby hotels and casino floors as well as phone booths and sidewalks thick with convention foot traffic. The drives were picked up within minutes, and were so popular our distributors had trouble keeping a low profile!