Forbes Uses Coffee Jetpaks to Reach Ad Agency Personnel

Forbes Magazine, with the help of GoGORILLA Media, created the “Wake Up And Smell The Capitalism” campaign, targeting 17 advertising agencies in New York City. Employing 6 GoJETPACK street teams, we distributed fresh coffee, pamphlets and colorful campaign pins to ad execs, managers, planners and buyers as they entered and left their office buildings. The campaign put the perfect cap on the Monday morning with such positive feedback as “Thanks for the jump start!”, “What a great start to a Monday morning!”, “I love Capitalism!!” The buzz rapidly spread inside too, with people coming from inside the buildings to get their cup of joe and more information about the Forbes cause.