GoZARFS Feature Tipped-On Coupons

The purpose of this campaign was to promote Capital One Bank through the distribution of GoZARF branded coffee sleeves to venues in Baton Rouge and Shreveport, LA. GoGORILLA Media targeted coffee shops, cafes, and delis, and the GoZARFS featured a useful twist-an easily-removable coupon. The coupon peeled off to reveal an offer of cash back on all new checking accounts, and served as a perfect example of how to add dimension to a form of Distributed Media.