Workout DVD Makes Use of GoCARDS and GoCOASTERS

The Baywatch Beach Body Workout DVD, based on the hit television show, used both Postcard Advertising and Bar Media to promote its release in 4 markets. In Chicago, Los Angeles and New York, a total of 80,000 GoCARDS were spread throughout our network of venue-based displays in a huge Postcard Advertising effort. In Miami, GoGORILLA distributed fifty thousand GoCOASTERS to twenty bars and restaurants, using Bar Media to ensure huge awareness for a new way to work out while watching TV!