Money Advertising - Bank Advertises on Money
Well, That Makes Sense!
Bank of Tennessee chose buzz-generating GoMONEY to promote itself in 4 major markets. Branded GoMONEY stickers were affixed to 40,000 $1 Bills and distributed to local venues. Change was made with the bills, and customers were amazed and amused by the call to action (a url for a Bank of Tennessee website) reaching them through the unlikely medium of cashola.
