GoCARD Display Domination and Lost Dog Wild Postings Employed

AXE’s witty “Gamekillers” advertising concept found a home for its irreverent message through GoGORILLA Media. In a campaign covering 5 major US markets, Gamekiller postcards dominated entire GoCARD displays while street-level “Lost Dog” posters brought AXE’s creative outdoors. Locations centered around hot and trendy areas where high foot-traffic was guaranteed, and both GoCARDS and Lost Dogs used multiple creatives to grab the attention of passersby.