Lost Dogs Captivate Consumers in LA

To create buzz for the Los Angeles opening of their Originals Store, Adidas chose the offbeat option of “Lost Dog” posters. Measuring 8.5″ x 11″, the posters grabbed attention by fooling people into thinking that they were actual “For Sale” flyers. This tactic guaranteed engagement with consumers, who walked over to the signs to investigate. Once they got close, GoGORILLA’s handy tear-off tabs provided crucial store locations!