Washington DC’s Metro Uses Witty Lines on GoCOASTERS

The perfect pick-up line can turn another night at the bar into a chance to meet a soul-mate. All right, it can’t really, but WMATA’s clever campaign took advantage of a pun on it’s many convenient subway “lines” to provide Washingtonians with a chance to try out some winners. GoGORILLA got the coasters out to 50 bars and restaurants, and it was clear how much patrons appreciated the humor.